30 Best User Onboarding Tools For SaaS Companies

Are you looking for the best user onboarding tool for your SaaS product? You’ve come to the right page.

You might invest in getting more signups to your SaaS product and acquiring more sales, but the chances are you might also be losing customers either because;

  • Most users don’t get value from your product soon enough or;
  • Users don’t understand most features or how to use your product to its full potential.

Guiding users to success can actually be a make or break point for you (actually, a churn or stay loyal point). In fact, according to Wyzowl, 86% of users say they’re more likely to stay loyal to companies that invest in onboarding.

user-onboarding-tools-for-saas-blog-cover That’s why we did our research well to bring you a list of the best user onboarding tools on the market.

Here’s a quick list of the top 11 user onboarding tools for SaaS companies:

  1. UserGuiding
  2. Userpilot
  3. Appcues
  4. Chameleon
  5. Intro.js
  6. Wistia
  7. Customer.io
  8. Mixpanel
  9. Hotjar
  10. Optimizely
  11. Zendesk

Feel free to jump through the content from the table of contents below.

User Onboarding Tools for In-App Experiences

1. UserGuiding - No-Code Onboarding

Userguiding user onboarding tool

Even though your users look through the features page and sign up for your product, they may miss several points where they can get more value from your service. That’s where onboarding comes to play. Userguiding is one of the most cost-effective user onboarding software on the market that can ensure you guide your users like a pro.

The best part? You need zero coding skills to start creating onboarding flows, thanks to its drag-and-drop interface. Consequently, it increases product adoption and reduces churn rates.


  • No code tool
  • In-depth analytics tool to track the performance of your guides
  • Segmentation to create personalized onboarding experiences
  • Net Promoter Survey
  • Interactive walkthroughs
  • Onboarding checklist to guide users step-by-step
  • Goal tracking and gamification for better product adoption
  • Wide range of customization options: Use emojis, GIFs, images, and videos
  • Hotspots (static infoboxes)
  • The ability to create a self-service, interactive help center

Pricing: Userguiding’s price plans start at $99/mo for up to 2,500 monthly users.

G2 Rating: 4.6/5

2. Userpilot

userpilot user onboarding tool

Userpilot is also a user onboarding software designed to boost user adoption through behavior-driven product experiences. You can build highly customizable and personalized onboarding flows for new signups, trigger interactive tips, run surveys, and more using this tool.


  • Segment users based on persona and in-app behavior
  • Provide contextual hints and tips
  • Data analysis
  • Text bubble walkthroughs
  • Audio-visual walkthroughs
  • Survey implementation
  • Multi-language support

Pricing: Its price plans start at $249 per month for up to 2,500 monthly users.

G2 Rating: 4.7/5

3. Chameleon

chameleon user onboarding software

Chameleon is a platform that empowers SaaS teams to build user onboarding to increase feature and product adoption, collect feedback, and improve product experiences without coding skills or technical knowledge.


  • No coding
  • Behavior response messaging
  • User segmentation
  • Text bubble walkthroughs
  • Audio-visual walkthroughs
  • Data analysis
  • Product tours, tooltips, in-product widgets, and micro surveys
  • The ability to customize tours by persona

Pricing: Chameleon’s price plans start at $279 per month for up to 2,000 users.

G2 Rating: 4.4/5

4. Appcues - Codeless User Onboarding

Appcues user onboarding tools

Another user onboarding tool for SaaS products is Appcues. It’s a no-code software that allows even non-technical teams to track and analyze product usage, build in-app onboarding tools, and run customer surveys.


  • User segmentation
  • Multi-language support
  • Behavior-response messaging
  • Text bubble walkthroughs
  • Survey implementation
  • Data analysis
  • No-code design
  • NPS
  • Tooltips, checklists, hotspots, and launchpad

Pricing: Appcues’ prices start at $299/mo for up to 2,500 users with monthly payment while it drops down to $249/mo when paid annually. You can increase the monthly user limit with the same plan and an update on the price.

G2 Rating: 4.7/5

5. Userflow

Userflow user onboarding software

As a user onboarding software, Userflow lets you build onboarding checklists and product tours tailored for your product.


  • No-code design, point and click, drag and drop
  • Seamless integration with any web app
  • Text bubble walkthroughs
  • User segmentation
  • Build step-based flows
  • Surveys and NPS
  • Multi-environment and version history for your company’s production/staging workflows
  • Completely customizable flows and checklists
  • Multi-language support
  • Branched flows
  • Analytics and event tracking

Pricing: Starting at $250 per month with a monthly payment for up to 3,000 users

G2 Rating: 4.8/5

6. Pendo

Pendo software for onboarding users

Pendo is a product experience platform created to help software product teams to deliver the best user experience possible. With Pendo, you can learn which features customers are using, which ones they’re ignoring and identify the points that drive confusion or delight.


  • Customer segmentation
  • Entry and exit pages
  • Sessions, digital analytics, event tracking, and engagement
  • Real-time reporting, custom reports, and dashboards, retroactive reporting
  • Product analytics: user-level, account-level analytics, and funnels
  • Product feedback
  • In-app guides

Pricing: Forever free plan is available for up to 1,000 monthly users and limited features. Contact the vendor for paid plans.

G2 Rating: 4.5/5

7. Walkme

walkme saas onboarding tool

Walkme is a Digital Adoption Platform designed to maximize user adoption of your digital assets. One of its many solutions, customer onboarding, helps you detect and overcome any frictions or struggles during the product adoption process and ensure smooth user experiences.


  • User segmentation
  • Multi-language support
  • Behavior-response messages
  • Survey implementation
  • Data analysis
  • Text bubble walkthroughs
  • Audio-visual walkthroughs
  • Automated steps
  • On-screen guides

Pricing: Contact sales.

G2 Rating: 4.5/5

8. Hopscotch Product Tours

Hopscotch user onboarding software

Hopscotch is a simple user onboarding tool designed for SaaS startups to streamline the process of building interactive product tours.


  • Conditional logic to segment in-app messaging
  • Interactive product tours
  • Tooltips to educate customers
  • Scheduled in-app messaging campaigns
  • In-app messages to welcome users or make announcements
  • Full browser SDK (software development kit) for the tech-savvy Hopscotch users

Pricing: Hopscotch's price plans start at $99/mo for up to 3,000 monthly users.

DIY User Onboarding with JavaScript and jquery

9. Intro.js

Intro.js customer onboarding library

Intro.js is a lightweight JavaScript library that allows you to create step-by-step customer onboarding. This library is open-source and free. However, if you wish to use it for commercial apps, websites, or plugins, you’ll need to purchase a commercial license.

  • Lightweight with 10Kb
  • Customizable
  • Open-source
  • AGPL-licensed

Pricing: It’s free for non-commercial uses. Commercial licenses start at $9.99 per month.

10. Shepherd.js

Shephed.js library for user onboarding

Another JS library for creating simple product tours is Shepherd.js. With it, you can use it to guide users through your app. Basically, it does everything Intro.js does. The only difference is that Shepherd.js is constantly maintained by developers in contrast to Intro.js which still has unresolved issues.

Video Onboarding

11. Wistia (Freemium)

Wistia video onboarding software

Wistia is one of the leading video hosting platforms for B2B marketers. You can use it to create user onboarding videos. It comes with a brandable player, lead generation tools, analytics, customizable galleries,


  • Video hosting
  • Fully customizable player
  • Lead generation tools; CTAs, links, and email collection
  • Automatic SEO benefits
  • Embeddable channels
  • Analytics
  • Live stream

Pricing: Free plan available for 3 videos and limited features. Paid plans start at $99/mo.

G2 Rating: 4.6/5

12. Vidyard

Vidyard video onboarding tool

Vidyard makes it easy to record and send videos for varying purposes. You can also check out Vidyard’s onboarding video examples to get inspired for your user onboarding videos.


  • Video creation and hosting
  • Live stream
  • Screen recording
  • Unlimited video storage
  • Custom video calls to action
  • Wide use cases: Software demos, customer onboarding, new hire onboarding, employee onboarding, sales outreach, etc

Pricing: Free plan is available with limited features. Paid plans start at $15 per month.

G2 Rating: 4.5/5

13. Vimeo

Vimeo video hosting platform

Vimeo is another popular video hosting platform that enables you to record, manage, and share high-quality videos.


  • Multi-platform streaming
  • Embeddable videos
  • Hosting and live streaming
  • Private upload
  • Engagement tools

Pricing: Price plans start at $12 per month.

G2 Rating: 4.2/5

14. Loom

Loom video onboarding

Loom is originally designed as video messaging for work. Simply put, it enables you to record on your computer camera, screen, and camera, or only desktop screen and share via a link.


  • Screen recording
  • File sharing
  • Scrolling and mouse movement capture
  • Video management

Pricing: Free plan is available. Paid plans start at $8.

G2 Rating: 4.5/5

Email Onboarding - Send Triggered Messages

15. Customer.io

Customer.io email onboarding

Customer.io is a marketing automation platform for sending automated emails, push notifications, and SMS messages to retain your users. You can onboard new users via email automatically without hassle.


  • Direct and third-party integrations
  • Advanced audience segmentation
  • The ability to see individual profile data
  • Simple workflow builder
  • A transactional API
  • Newsletters
  • Automated emails
  • Real-time data
  • Dynamic content
  • A/B tests

Pricing: Customer.io’s prices start at $150/mo.

G2 Rating: 4.2/5

16. Drip

Drip email onboarding software

Similar to Customer.io, Drip helps you automate SMS and email marketing campaigns with triggered messages and tailored workflows, which is excellent for email onboarding.


  • Behavior-based automated email responses
  • Sending outbound emails
  • Email personalization
  • Dynamic content
  • A/B testing
  • Scheduled sending
  • Landing pages and forms

Pricing: Drip’s prices are flexible. They vary based on the number of contacts on your list. Pricing for 500 contacts is $19 per month.

G2 Rating: 4.4/5

Single Sign-on User Onboarding Tools

17. Auth0 (Freemium)

Auth0 single singin

Auth0 enables organizations to provide secure access to any application for any user. This universal authentication and authorization platform works for both web and mobile platforms and applications.

Where does Auth0 stand in your user onboarding process? Auth0 helps you improve signup conversions with Single sign-on solutions. Additionally, it will secure your APIs and prevent malicious logins.


  • Ease of installation on server
  • Password Policy Enforcement
  • Administration Console
  • Ease of connecting applications
  • Self Service Password Administration
  • Multiple Operating system support
  • Multi-Domain Support
  • Cross Browser support
  • Authentication user experience
  • Reporting
  • Auditing
  • It supports all programming languages.

Pricing: You can use Auth0 for free with up to 7,000 active users. From there, paid plans start at $23/mo.

G2 Rating: 4.3/5

User Behavior Tools to Improve Onboarding

18. Mixpanel

Mixpanel product analytics

Mixpanel is a product analytics tool that lets you track product and behavioral user experience for web and mobile applications. With it, you can analyze how users interact with your product, identify trends, and make more fail-proof decisions for your product.


  • Custom event tracking
  • Real-time reporting and interactive reports
  • Team dashboards and alerts
  • Limitless segmentation
  • Keep customer data secure and private
  • Group analytics

Pricing: It’s free for up to 100K monthly tracked users and limited features. Paid plans start at $25/mo.

G2 Rating: 4.4/5

19. Hotjar

Hotjar user testing tool

You might have heard of Hotjar. It provides you with insights to understand how users really experience your site, visualize it, see what they see, get feedback from them, and more.

All you need to know about your users’ experience and interaction with your product is gathered in Hotjar—allowing you to enhance your user onboarding flow.


  • Heatmaps, session replays, monitoring
  • Surveys
  • Click tracking, mouse tracking
  • A/B testing
  • Mobile device analysis
  • Live feedback on your website

Pricing: Free plan available with up to 1,000 pageviews/heatmaps. Hotjar’s price plans start at €39/mo.

G2 Rating: 4.4/5

20. Fullstory

Fullstory user experience analytics

Fullstory is a similar tool to Hotjar. Both have features like heatmaps and session replays to see through your customers’ experience with your product or website.


  • Heatmaps, session replays, real-time monitoring
  • Click tracking, mouse movement, frustration tracking
  • A/B testing, error, and bug tracking
  • User identification

Pricing: 14-day free trial is available. Contact sales for paid plans.

G2 Rating: 4.5/5

21. UserTesting


Unlike Hotjar and Fullstory, UserTesting is an on-demand human insight platform that delivers a first-person understanding of your product.


  • Surveys, video snippets, video interviews, text/notes
  • Recruitment pool
  • Analytics
  • Computer transcription

Pricing: Contact Sales.

G2 Rating: 4.4/5

User Onboarding Tools for A/B Testing

22. Optimizely

Optimizely conversion optimization software

Optimizely optimizes your conversion rates by running A/B tests, server-side testing, or multivariate tests. It offers a complete set of digital experience optimization technologies, including AI-powered experimentation and personalization.


  • Targeting; behavioral and contextual
  • A/B testing
  • Multichannel; mobile and web
  • Triggered content: geo-fencing, triggered emails, triggered messages
  • Personalized content: recommendation engine, personalized discounts, website personalization
  • Conversion rate optimization

Pricing: Contact sales.

G2 Rating: 4.3/5

23. Heap

Heap user experience analysis

Heap powers businesses to analyze user experiences, pinpoint where users struggle, and make improvements to the customer experience.


  • Fix broken workflows; figure out where users get hung up in your product.
  • Pinpoint user behaviors and modify your product to boost conversions, retention, and engagement
  • Optimize your SaaS product’s features
  • Capture all user data

Pricing: Contact sales.

G2 Rating: 4.3/5

24. Maze - Product Feedback & Prototyping

Maze product feedback and prototyping

Maze is a rapid, remote testing platform. The main difference between Maze and other user experience platforms is that, unlike common user behavior analytics tools, Maze lets you test your product yourself in a separate test environment.

You can test your user onboarding process with this testing and prototyping tool.


  • Build custom tests simple or dynamic.
  • Share tests or surveys with users.
  • Test prototypes, concepts, and content.
  • Send surveys to users.

Pricing: Free plan available. Monthly billed plans start at $33 per seat with 2 seats out of the box.

G2 Rating: 4.6/5

User Feedback Tools

25. Feedier (Freemium)

Feedier user feedback software

Feedier is an all-in-one feedback management platform for collecting user feedback about your application, product, in-app experiences, or user onboarding processes.


  • Interactive surveys
  • Collect digital feedback: Website and in-app feedback
  • SMS and email feedback
  • Journey mapping
  • Import customer feedback; text, tickets, reviews
  • Real-time analytics, reporting, and feedback dashboards

Pricing: Free trial available. Paid plans start at $180 per month.

G2 Rating: 4.5/ 5

See our comparison post for the best customer feedback tools for websites

26. TypeForm

Typeform feedback tool

Typeform is a popular online survey and form builder tool. It helps you collect customer feedback easily and understand where they run into roadblocks. This way, you can refine your user onboarding process to ensure your customers learn how to overcome those issues.


  • Different applications; poll maker, survey maker, quiz maker, form builder, test maker
  • A wide range of template options
  • Branching/skip logic
  • Custom branding
  • Multilingual surveys
  • Multimedia support
  • Reporting analytics
  • Data exportation

Pricing: Monthly billed price plans start at $99 per month.

G2 Rating: 4.5/5

27. Google Forms

Google Forms is an entirely free option to run surveys with your Google account. It has no limitations on surveys, questions, or responses, making it a valuable tool and one of the best free survey builders.

  • Offers basic survey logic
  • It comes with collaboration and data analysis features

Price: Free.

Tools to Support User Onboarding

28. Freshdesk

freshworks customer support

Freshdesk is an omnichannel customer service software designed to enable businesses of all sizes to deliver smoother customer experiences. It’s a cloud-based tool, converting requests coming in via email, chat, web, form, and social info tickets and gathers them all in one ticket resolution channel.

Moreover, you can automate your workflows, manage SLAs (service level agreement), and provide self-service with chatbots.


  • Ticketing system; automated responses, tank you detector, canned responses, scenario automation
  • Ticket field suggester; automatically suggest ticket fields
  • Team inbox to manage incoming tickets
  • SLA management
  • Omnichannel customer service; chatbots, iOs, and Android apps, and more

Pricing: You can select one of the Support Desk plans or Omnichannel Plans.

  • Support Desk price plans start at $15/mo billed annually.
  • Omnichannel plans start at $29/mo billed annually.

G2 Rating: 4.4/5

29. Zendesk

Zendesk cutsomer service software

Customer support is an essential part of user onboarding. Naturally, your new customers will have so many questions about your service. That’s where Zendesk steps in. Similar to Freshdesk, Zendesk also provides all-in-one customer support across all your channels.


  • Live chat and chatbots
  • Build an integrated help center and community forum to let customers help themselves.
  • A single unified agent workspace
  • 1000+ pre-built integrations
  • Ticketing system
  • Automated responses
  • SLA management
  • Email to case
  • Reporting and analytics

Pricing: Zendesk for Service; $49/mo billed annually. Zendesk for Sales, on the other hand, starts at $19/mo per user billed annually.

G2 Rating: 4.3/5

30. Olark

Olark live chat software

Unlike Zendesk and Freshdesk, Olark has a single service focused on live chat, instead of whole customer service aspects and tools. Using live chat can help your new customers clear out their doubts and questions following the onboarding process. In a way, it operates as a support leg to user onboarding.


  • Custom pre-chat forms to gather context before a chat begins.
  • Automatically triggered messages
  • Offline messaging
  • Transcript and archive chats and convert them into searchable data
  • Real-time reports and metrics
  • Google Analytics integration

Pricing: Olark’s full-featured live chat starts at $29 per month.

G2 Rating: 4.3/5

Frequently Asked Questions

What is user onboarding?

User onboarding is a process of actively guiding users to help them reach success with a product or service faster and find value. Often related to software products, user onboarding covers different stages from the initial experience with the product, training, goal setting to customer success.

What is a user onboarding tool?

A user onboarding tool is a software designed to help product teams create onboarding processes, streamline, guide, and introduce new users to the product by showing them how it works.

What is the goal of user onboarding?

The primary goal of user onboarding is to get users to understand how a product/service works and help them achieve value from it as soon as possible after the initial experience.

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