30 Best User Onboarding Tools For SaaS Companies

If you are looking for the best user onboarding tool for your SaaS product, you’ve come to the right page.

You might invest in getting more signups to your SaaS product and acquiring more sales, but the chances are you might also be losing customers.

Using user onboarding tools in your SaaS business can improve your onboarding process & boost your conversions.

a cover image that says “30 best user onboarding tools for SaaS companies” with an illustration of a woman and two phones

That’s why we did our research well to bring you a list of the best user onboarding tools on the market.

Feel free to jump through the content from the table of contents below.

User Onboarding Tools for In-App Experiences

1. UserGuiding - No-Code Onboarding

Screenshot of the homepage of Userguiding which is a user onboarding tool

Even though your users look through the features page and sign up for your product, they may miss several points where they can get more value from your service. That’s where onboarding comes to play.

Userguiding is one of the most cost-effective user onboarding software that can ensure you guide your users like a pro.

The best part? Thanks to its drag-and-drop interface, you need zero coding skills to start creating onboarding flows. Consequently, it increases product adoption and reduces churn rates.

Top Features:

  • No code tool
  • In-depth analytics tool to track the performance of your guides
  • Segmentation to create personalized onboarding experiences
  • Net Promoter Survey
  • Interactive walkthroughs
  • Onboarding checklist to guide users step-by-step
  • Goal tracking and gamification for better product adoption
  • Wide range of customization options: Use emojis, GIFs, images, and videos
  • Hotspots (static infoboxes)
  • The ability to create a self-service, interactive help center

Pricing: Userguiding’s price plans start at $69/mo for up to 2,500 monthly users.

G2 Rating: 4.6/5

2. Userpilot

Screenshot of the homepage of Userpilot which is a user onboarding tool

Userpilot is also a user onboarding software designed to boost user adoption through behavior-driven product experiences.

Using this tool, you can build highly customizable and personalized onboarding flows for new signups, trigger interactive tips, run surveys, and more.

Top Features:

  • Segment users based on persona and in-app behavior
  • Provide contextual hints and tips
  • Data analysis
  • Text bubble walkthroughs
  • Audio-visual walkthroughs
  • Survey implementation
  • Multi-language support

Pricing: Its price plans start at $249 per month for up to 2,500 monthly users.

G2 Rating: 4.7/5

3. Chameleon

Screenshot of the homepage of Chameleon which is a user onboarding tool

Chameleon is a platform that empowers SaaS teams to build user onboarding to increase feature and product adoption, collect feedback, and improve product experiences without coding skills or technical knowledge.

Top Features:

  • No coding
  • Behavior response messaging
  • User segmentation
  • Text bubble walkthroughs
  • Audio-visual walkthroughs
  • Data analysis
  • Product tours, tooltips, in-product widgets, and micro surveys
  • The ability to customize tours by persona

Pricing: Chameleon’s price plans start at $279 per month for up to 2,000 users.

G2 Rating: 4.4/5

4. Appcues - Codeless User Onboarding

Screenshot of the homepage of Appcues which is a user onboarding tool

Another user onboarding tool for SaaS products is Appcues. It’s a no-code software that allows non-technical teams to track and analyze product usage, build in-app onboarding tools, and run customer surveys.

Top Features:

  • User segmentation
  • Multi-language support
  • Behavior-response messaging
  • Text bubble walkthroughs
  • Survey implementation
  • Data analysis
  • No-code design
  • NPS
  • Tooltips, checklists, hotspots, and launchpad

Pricing: Appcues’ prices start at $299/mo for up to 2,500 users with monthly payment while it drops to $249/mo when paid annually. You can increase the monthly user limit with the same plan and an update on the price.

G2 Rating: 4.7/5

5. Userflow

Screenshot of the homepage of Userflow which is a user onboarding tool

As a user onboarding software, Userflow lets you build onboarding checklists and product tours tailored for your product.

Top Features:

  • No-code design, point and click, drag and drop
  • Seamless integration with any web app
  • Text bubble walkthroughs
  • User segmentation
  • Build step-based flows
  • Surveys and NPS
  • Multi-environment and version history for your company’s production/staging workflows
  • Completely customizable flows and checklists
  • Multi-language support
  • Branched flows
  • Analytics and event tracking

Pricing: Starting at $200 per month with a monthly payment for up to 3,000 users

G2 Rating: 4.8/5

6. Pendo

Screenshot of the homepage of Pendo which is a user onboarding tool

Pendo is a product experience platform created to help software product teams to deliver the best user experience possible.

With Pendo, you can learn which features customers are using and which ones they’re ignoring and identify the points that drive confusion or delight.

Top Features:

  • Customer segmentation
  • Entry and exit pages
  • Sessions, digital analytics, event tracking, and engagement
  • Real-time reporting, custom reports, dashboards, retroactive reporting
  • Product analytics: user-level, account-level analytics, and funnels
  • Product feedback
  • In-app guides

Pricing: Forever free plan is available for up to 1,000 monthly users and limited features. Contact the vendor for paid plans’ details.

G2 Rating: 4.5/5

7. Walkme

Screenshot of the homepage of Walkme which is a user onboarding tool

Walkme is a Digital Adoption Platform designed to maximize user adoption of your digital assets. One of its many solutions, customer onboarding, helps you detect and overcome any frictions or struggles during the product adoption process and ensure smooth user experiences.

Top Features:

  • User segmentation
  • Multi-language support
  • Behavior-response messages
  • Survey implementation
  • Data analysis
  • Text bubble walkthroughs
  • Audio-visual walkthroughs
  • Automated steps
  • On-screen guides

Pricing: Contact sales.

G2 Rating: 4.5/5

8. Hopscotch Product Tours

Screenshot of the homepage of Hopscotch which is a user onboarding tool Hopscotch is a simple user onboarding tool designed for SaaS startups to streamline the process of building interactive product tours.

Top Features:

  • Conditional logic to segment in-app messaging
  • Interactive product tours
  • Tooltips to educate customers
  • Scheduled in-app messaging campaigns
  • In-app messages to welcome users or make announcements
  • Full browser SDK (software development kit) for the tech-savvy Hopscotch users

Pricing: Hopscotch’s price plans start at $99/mo for up to 3,000 monthly users.

DIY User Onboarding with JavaScript and jQuery

9. Intro.js

Screenshot of the homepage of Intro.js which is a user onboarding tool

Intro.js is a lightweight JavaScript library that allows you to create step-by-step customer onboarding. This library is open-source and free.

However, if you wish to use it for commercial apps, websites, or plugins, you’ll need to purchase a commercial license.

Top Features:

  • Lightweight with 10Kb
  • Customizable
  • Open-source
  • AGPL-licensed

Pricing: It’s free for non-commercial uses. Commercial licenses start at $9.99 per month.

10. Shepherd.js

Screenshot of the homepage of Shepherd.js which is a user onboarding tool

Another JS library for creating simple product tours is Shepherd.js. With it, you can use it to guide users through your app. Basically, it does everything Intro.js does.

The only difference is that Shepherd.js is constantly maintained by developers in contrast to Intro.js, which still has unresolved issues.

Video Onboarding Tools

11. Wistia (Freemium)

Screenshot of the homepage of Wistia which is a user onboarding tool

Wistia is one of the leading video hosting platforms for B2B marketers. You can use it to create user onboarding videos. It comes with a brandable player, lead generation tools, analytics, customizable galleries,

Top Features:

  • Video hosting
  • Fully customizable player
  • Lead generation tools; CTAs, links, and email collection
  • Automatic SEO benefits
  • Embeddable channels
  • Analytics
  • Live stream

Pricing: Free plan available for ten videos and limited features. Paid plans start at $19/mo.

G2 Rating: 4.6/5

12. Vidyard

Screenshot of the homepage of Vidyard which is a user onboarding tool

Vidyard makes it easy to record and send videos for varying purposes. That way, the user onboarding process becomes more functional and engaging. Also, organizing live streams is possible so companies can make their onboarding process interactive.

Top Features:

  • Video creation and hosting
  • Live stream
  • Screen recording
  • Unlimited video storage
  • Custom video calls to action
  • Wide use cases: Software demos, customer onboarding, new hire onboarding, employee onboarding, sales outreach, etc

Pricing: Free plan is available with limited features. Paid plans start at $19 per month.

G2 Rating: 4.5/5

13. Vimeo

Screenshot of the homepage of Vimeo which is a user onboarding tool

Vimeo is another popular video hosting platform that enables you to record, manage, and share high-quality videos.

Top Features:

  • Multi-platform streaming
  • Embeddable videos
  • Hosting and live streaming
  • Private upload
  • Engagement tools

Pricing: Price plans start at $12 per month.

G2 Rating: 4.2/5

14. Loom

Screenshot of the homepage of Loom which is a user onboarding tool

Loom is originally designed as video messaging for work. Simply put, it enables you to record on your computer camera, screen, and camera, or only desktop screen and share via a link.

Top Features:

  • Screen recording
  • File sharing
  • Scrolling and mouse movement capture
  • Video management

Pricing: Free plan is available. Paid plans start at $8.

G2 Rating: 4.5/5

Email Onboarding - Send Triggered Messages

15. Customer.io

Screenshot of the homepage of Customer.io which is a user onboarding tool

Customer.io is a marketing automation platform for sending automated emails, push notifications, and SMS messages to retain your users. You can onboard new users via email automatically without hassle.

Top Features:

  • Direct and third-party integrations
  • Advanced audience segmentation
  • The ability to see individual profile data
  • Simple workflow builder
  • A transactional API
  • Newsletters
  • Automated emails
  • Real-time data
  • Dynamic content
  • A/B tests

Pricing: Customer.io’s prices start at $150/mo.

G2 Rating: 4.2/5

16. Drip

Screenshot of the homepage of Drip which is a user onboarding tool

Similar to Customer.io, Drip helps you automate SMS and email marketing campaigns with triggered messages and tailored workflows, which is excellent for email onboarding.

Top Features:

  • Behavior-based automated email responses
  • Sending outbound emails
  • Email personalization
  • Dynamic content
  • A/B testing
  • Scheduled sending
  • Landing pages and forms

Pricing: Drip’s prices are flexible. They vary based on the number of contacts on your list. Pricing for up to 2,500 contacts is $39 per month.

G2 Rating: 4.4/5

Single Sign-on User Onboarding Tools

17. Auth0 (Freemium)

Screenshot of the homepage of Auth0 which is a user onboarding tool

Auth0 enables organizations to provide secure access to any application for any user. This universal authentication and authorization platform works for both web and mobile platforms and applications.

Where does Auth0 stand in your user onboarding process? Auth0 helps you improve signup conversions with Single sign-on solutions. Additionally, it will secure your APIs and prevent malicious logins.

Top Features:

  • Ease of installation on server
  • Password Policy Enforcement
  • Administration Console
  • Ease of connecting applications
  • Self-Service Password Administration
  • Multiple Operating system support
  • Multi-Domain Support
  • Cross Browser support
  • Authentication user experience
  • Reporting
  • Auditing
  • It supports all programming languages.

Pricing: You can use Auth0 for free with up to 7,000 active users. From there, paid plans start at $23/mo.

G2 Rating: 4.3/5

User Behavior Tools to Improve Onboarding

18. Mixpanel

Screenshot of the homepage of Mixpanel which is a user onboarding tool

Mixpanel is a product analytics tool that lets you track product and behavioral user experience for web and mobile applications. With it, you can analyze how users interact with your product, identify trends, and make more fail-proof decisions for your product.

Top Features:

  • Custom event tracking
  • Real-time reporting and interactive reports
  • Team dashboards and alerts
  • Limitless segmentation
  • Keep customer data secure and private
  • Group analytics

Pricing: It’s free for up to 100K monthly tracked users and limited features. Paid plans start at $25/mo.

G2 Rating: 4.4/5

19. Hotjar

Screenshot of the homepage of Hotjar which is a user onboarding tool

You might have heard of Hotjar. It provides you with insights to understand how users really experience your site, visualize it, see what they see, get feedback from them, and more.

All you need to know about your users’ experience and interaction with your product is gathered in Hotjar—allowing you to enhance your user onboarding flow.

Top Features:

  • Heatmaps, session replays, monitoring
  • Surveys
  • Click tracking, mouse tracking
  • A/B testing
  • Mobile device analysis
  • Live feedback on your website

Pricing: Free plan available with up to 1,050 pageviews/heatmaps. Hotjar’s price plans start at €32/mo.

G2 Rating: 4.4/5

20. Fullstory

Screenshot of the homepage of Fullstory which is a user onboarding tool

Fullstory is a similar tool to Hotjar. Both have features like heatmaps and session replays to see through your customers’ experiences with your product or website.

Top Features:

  • Heatmaps, session replays, real-time monitoring
  • Click tracking, mouse movement, frustration tracking
  • A/B testing, error, and bug tracking
  • User identification

Pricing: A 14-day free trial is available. Contact the sales team for paid plans.

G2 Rating: 4.5/5

21. UserTesting

Screenshot of the homepage of UserTesting which is a user onboarding tool

Unlike Hotjar and Fullstory, UserTesting is an on-demand human insight platform that delivers a first-person understanding of your product.

Top Features:

  • Surveys, video snippets, video interviews, text/notes
  • Recruitment pool
  • Analytics
  • Computer transcription

Pricing: Contact the sales team for details.

G2 Rating: 4.4/5

User Onboarding Tools for A/B Testing

22. Optimizely

Screenshot of the homepage of Optimizely which is a user onboarding tool Optimizely optimizes your conversion rates by running A/B tests, server-side testing, or multivariate tests. In addition, it offers a complete set of digital experience optimization technologies, including AI-powered experimentation and personalization.

Top Features:

  • Targeting; behavioral and contextual
  • A/B testing
  • Multichannel; mobile and web
  • Triggered content: geo-fencing, triggered emails, triggered messages
  • Personalized content: recommendation engine, personalized discounts, website personalization
  • Conversion rate optimization

Pricing: Contact the sales team for details.

G2 Rating: 4.3/5

23. Heap

Screenshot of the homepage of Heap which is a user onboarding tool

Heap powers businesses to analyze user experiences, pinpoint where users struggle, and make improvements to the customer experience.

Top Features:

  • Fix broken workflows; figure out where users get hung up in your product.
  • Pinpoint user behaviors and modify your product to boost conversions, retention, and engagement
  • Optimize your SaaS product’s features
  • Capture all user data

Pricing: Free plan is available. For other plans’ pricing details, contact the sales team.

G2 Rating: 4.3/5

24. Maze - Product Feedback & Prototyping

Screenshot of the homepage of Maze which is a user onboarding tool

Maze is a rapid, remote testing platform. The main difference between Maze and other user experience platforms is that, unlike standard user behavior analytics tools, Maze lets you test your product in a separate test environment.

You can test your user onboarding process with this testing and prototyping tool.

Top Features:

  • Build custom tests, simple or dynamic.
  • Share tests or surveys with users.
  • Test prototypes, concepts, and content.
  • Send surveys to users.

Pricing: Free plan available. Monthly billed plans start at $75.

G2 Rating: 4.6/5

User Feedback Tools

25. Feedier (Freemium)

Screenshot of the homepage of Feedier which is a user onboarding tool

Feedier is an all-in-one feedback management platform for collecting user feedback about your application, product, in-app experiences, or user onboarding processes.

Top Features:

  • Interactive surveys
  • Collect digital feedback: Website and in-app feedback
  • SMS and email feedback
  • Journey mapping
  • Import customer feedback; text, tickets, reviews
  • Real-time analytics, reporting, and feedback dashboards

Pricing: You can contact the sales team for pricing details.

G2 Rating: 4.5/ 5

See our comparison post for the best customer feedback tools for websites

26. Typeform

Screenshot of the homepage of Typeform which is a user onboarding tool

Typeform is a popular online survey and form builder tool. It helps you collect customer feedback quickly and understand where they run into roadblocks. This way, you can refine your user onboarding process to ensure your customers learn how to overcome those issues.

Top Features:

  • Different applications; poll maker, survey maker, quiz maker, form builder, test maker
  • A wide range of template options
  • Branching/skip logic
  • Custom branding
  • Multilingual surveys
  • Multimedia support
  • Reporting analytics
  • Data exportation

Pricing: Monthly billed plans start at $25 per month.

G2 Rating: 4.5/5

27. Google Forms

Screenshot of the homepage of Google Forms which is a user onboarding tool

Google Forms is an entirely free option to run surveys with your Google account. It has no limitations on surveys, questions, or responses, making it a valuable tool and one of the best free survey builders.

Top Features:

  • Offers basic survey logic
  • It comes with collaboration and data analysis features

Pricing: Free for personal use. The Business Standard plan starts from $12 per month.

Tools to Support User Onboarding

28. Freshdesk

Screenshot of the homepage of Freshdesk which is a user onboarding tool

Freshdesk is an omnichannel customer service software designed to enable businesses of all sizes to deliver smoother customer experiences. It’s a cloud-based tool, converting requests via email, chat, web, form, and social info tickets and gathering them all in one ticket resolution channel.

Moreover, you can automate your workflows, manage SLAs (service level agreements), and provide self-service with chatbots.

Top Features:

  • Ticketing system; automated responses, tank you detector, canned responses, scenario automation
  • Ticket field suggester; automatically suggest ticket fields
  • Team inbox to manage incoming tickets
  • SLA management
  • Omnichannel customer service; chatbots, iOs, Android apps, and more

Pricing: Free plan is available. You can select one of the Support Desk plans or Omnichannel Plans. Support Desk price plans start at $15/mo, billed annually. Omnichannel plans start at $29/mo, billed annually.

G2 Rating: 4.4/5

29. Zendesk

Screenshot of the homepage of Zendesk which is a user onboarding tool

Customer support is an essential part of user onboarding. So naturally, your new customers will have many questions about your service. That’s where Zendesk steps in. Similar to Freshdesk, Zendesk also provides all-in-one customer support across all your channels.

Top Features:

  • Live chat and chatbots
  • Build an integrated help center and community forum to let customers help themselves.
  • A single unified agent workspace
  • 1000+ pre-built integrations
  • Ticketing system
  • Automated responses
  • SLA management
  • Email to case
  • Reporting and analytics

Pricing: Zendesk for Service; $49/mo billed annually. Zendesk for Sales, on the other hand, starts at $19/mo per user, billed annually.

G2 Rating: 4.3/5

30. Olark

Screenshot of the homepage of Olark which is a user onboarding tool

Unlike Zendesk and Freshdesk, Olark has a single service focused on live chat instead of whole customer service aspects and tools. Using live chat can help your new customers clear their doubts and questions following the onboarding process. In a way, it operates as a support leg to user onboarding.

Top Features:

  • Custom pre-chat forms to gather context before a chat begins.
  • Automatically triggered messages
  • Offline messaging
  • Transcript and archive chats and convert them into searchable data
  • Real-time reports and metrics
  • Google Analytics integration

Pricing: Olark’s full-featured live chat starts at $29 per month.

G2 Rating: 4.3/5

See 12 Best Free Live Chat Software for Websites in 2022 for more live chat software to use on your user onboarding process.

Wrap Up

We hope you liked reading about user onboarding tools! We listed the 30 best user onboarding tools and divided them into categories to make your job easier. That way, you can find related and suitable tools for your business.

Since user onboarding is among the most crucial steps, you shouldn’t underestimate; using these tools can help you improve this part of your business.

If you have any questions or ideas related to this topic, leave a comment below & share with us! 🧐

Frequently Asked Questions

What is User Onboarding?

User onboarding is a process of actively guiding users to help them reach success with a product or service faster and find value.

Often related to software products, user onboarding covers different stages, from the initial experience with the product, training, and goal setting to customer success.

What is a User Onboarding Tool?

A user onboarding tool is software designed to help product teams create onboarding processes, streamline, guide, and introduce new users to the product by showing them how it works.

What is The Goal of User Onboarding?

The primary goal of user onboarding is to get users to understand how a product/service works and help them achieve value from it as soon as possible after the initial experience.

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