Don’t call me that I’m a crazy person, but I try to predict social media trends that will hold the ground in 2019! Why do you think I said that? Because as you know, “prediction” can not be a dependable word when it comes to social media!
You woke up one day and see 1 billion pounds falling apart from the picture frame, and one day while you get prepared to sleep you see Mc Donalds’ fries breaking apart from the same frame! Would it have been conceivable that this might be a strategy to draw attention since the date you have started to use social media!
So, I think I made myself clear about how much trouble I am having using the ‘P’ word (which refers to a prediction for those who has B12 deficiencies) for social media. Fortunately, given the current situation, we can guess what is waiting for us in the next year. We made a list of social media marketing predictions for 2019 for you! Let’s take a look!
1- Oldies but goldies: Instagram Stories
It could be possible that Instagram may give an opportunity to business accounts for selecting default story templates before opening an ad.
You know that the life-saving medium that brands apply for instant interaction is Instagram Stories. When they want to create a still ad or a short video to serve their sales, one day maybe they can create custom (maybe with a required fee) template for their business account.
If you hear my voice, take it as a piece of advice! In this way, users can create short videos from the templates with special effects by selecting photos of the products that I want to sell in case of emergency. If we’re lucky, Instagram boss even offer tricks for potential buyers to swipe up!
2- Q&A opportunities on stories
A future that will keep you trendy with questions relevant to your audience to get the best out of your products or services.
Don’t underestimate the idea of interaction via stories. I don’t want to bother you by saying “stories” all the time but, something is happening here! Can you imagine that you want to sell your product but you can’t even one… Sad but true: you don’t ask a question! It’s not too late, grab your phone and listen.
Ask your audience, what do they want to buy? Which color is the favorite for them? Send them presents to those who answer your questions. Let them share the presents that you send. Share postings of gifts you send! Believe it or not, this is the new way of communication. Be brave!
3- Augmented reality ads
Stories that integrated with augmented reality ads give opportunities to users for trying products in the 3D environment! Don’t you think that would be trendy for 2019!
In 2019, you should consider the luxury of having a real experience in a virtual environment. If you are trying to sell glasses, develop an application for your brand which has exclusive features. Integrating all your glass models with all color options in the application, gives a chance to your potential customers try your glasses in the 3D environment!
People take screenshots and start spreading them in social media accounts. You have to fill your safe box. Here’s the virtual shape of keeping up with the 2019 fashion!
4- Unskippable ads: Youtube!
Since the bumper ads more likely to serve brand awareness, 2019 will fit in 6 seconds! I know, it’s very annoying.
Imagine that you’re watching a hilarious video (which is now a fusty form of entertainment) and laugh. Suddenly a guy shows up on your screen and starts to say something about a 70% discount on shoes with overwhelming beauty only for six seconds and disappear. What? Leave me alone I want to have fun, stop it! What a sadness now you have to spend money…
Keep this as a secret but, they know you can’t withstand to shoes. YouTube ads, an advertising model that hasn’t been falling for the longest time, also will be a trend in 2019!
5- Influencers are the new black! (an aspect of ROI)
Influencer industry is a smart way to invest because people have tended to rely on someone’s experience.
Before people tend to get something through the Internet, they give great importance to comments and suggestions based on the user experience. At this point, multi-tracker influencers can mobilize dozens of people with the promise of “I have tried and been satisfied.” You can spend your time efficiently by trying to make famous bloggers like your products! If so, you will increase your conversion rates with a small investment both for money and time. In 2019 we suggest you keep warm with the bloggers!
6- Video ads
Facebook video ads are cheaper and provide more reach. Considering the fancy video ads that are prepared and sold by the brands, we are waiting for video ads invasion in 2019.
You don’t have to be a social media engineer to think about this theory. You can also predict this if you are exposed to flashy video ads that are candescent when you’re on Instagram. While you are reading this, your competitors pay their creative agencies for a video that they are going to post.
Wake up, guys! If relevant, catchy, explicit messages are combined with stunning, stylish, bright and original images, you can strike a champagne bottle against the increasing chart of sales.
7- Messenger and WhatsApp ads
People spent 85 billion hours on WhatsApp. So, Facebook prepared a perfect chat platform for ads! It will tell us that we see more ads in Messanger and WhatsApp in 2019.
I can’t help but think that it is inevitable to see ads on such a communication tool. Maybe when we click on the WhatsApp application, we’ll be able to continue our discussion with our lover after watching the ad for 10 seconds. It may help us to calm down, don’t sulk over that fast! Who knows. But, there is the fact that the art of showing the right advertisement at the right time will directly provide sales and awareness within a force like WhatsApp. In 2019, this is a development we expect.
8- Real-time interaction: live video
We will frequently monitor how brands will use the power of real-time communication through live videos in 2019.
With Instagram Live Video, it gives you the opportunity to real-time experience and instant messaging. This feature pokes people’s sense of satisfaction through quick access to information. If you are dealing with a new product and want to crown it with a digital launch, be prepared! You will collect and sell your potential customers directly into the same room. If you consider these opportunities well in 2019, you will set the fashion!
9- Raising of speaking contents
Communicating through social media is always a trend to promote your brand.
“Hello, sunshine! What do you want to wear on this beautiful day? This pink one over there or the blue one? We can’t wait to send these beautiful pieces to those who interact!” Say no more…
You must flirt with your target audience as a charming brand. You should make them love you by doing things that will prod them into action. And one day, when you make a mistake, they will defend you with their own free will.
İf you want to establish a bond between brand and target audience, speak more to them. This means that the brand follows the communication trends in 2019.
10- Data collection strategies are the new sexy!
Social media strategies integrated into advanced CRM fairs, an important point that will lead to the success of brands in 2019.
Don’t you want to meet your target persona? Don’t you want to know his/her weak spots? Don’t you want to play your move accordingly? I can hear you say yes. Just as people are so accustomed to sharing their names and phone numbers in the digital environment, in 2019, we should turn this opportunity into an opportunity and develop projects that will collect data as much as possible. More data is more advantage in this wild digital world!
11- IGTV ads
In 2019, IGTV can be a platform for advertising. This will be a step that will turn upside-down the trends of 2019.
Although the IGTV not so trendy for 2018, it might change for 2019!
IGTV can become a platform that can place an ad in 2019. For this reason, we still have not lost our faith in IGTV. Be vigilant! With the full screen, you can take your customers for a walk to introduce your new shop store may be. Everything is an opportunity if you know how to use it!
12- More campaign more “call to action” button
Can there be different call-to-action buttons for Facebook ads for social media campaigns? Does the “join now” button come?
Continuous campaigning and competition arrangements through brands’ social media accounts will always remain a trend. However, it is obvious that Facebook ads should keep up with these kinds of competitions. Therefore, according to the trends in 2019, many other options can be added to the call to action buttons.
So we see that there is a Facebook that keeps up with the 2019 digital media fashion. Don’t you think I’m right? I would be happy to discuss this with you. Please contact me via comment!
BONUS: New trend: brands are human!
The most common trend is that brands also have good intentions, think and act as good people… We will experience this lot in 2019.
Now I tell you the secret that is keeping between the social media professionals: “brands are human” strategy. All these social responsibility projects and goodwill ambassadors are not for fun. Everything comes from our need for humanization. When you watch lion documentary on TV, you hear the sentence like “now we see how Alex embrace his baby with his compassion.” The reason for this sentence is that we can’t understand without humanizing them. That is why brands market themselves on social media through this strategy. This fashion will continue in 2019!