We transcribed this video to help you quickly learn what to do to boost your social media marketing efforts.
Twitter, Instagram, you’re on all the main social sites out there. However you want to be popular, and you’re not getting enough traffic or popularity or fans.
What should you be doing?
Let’s talk about the main social media metrics you should be tracking!
Before you could be doing well on the social web, you need to figure out if you’re doing the right things or not.
If you’re not tracking the right metrics, you won’t know if you’re doing the right things or if something’s wrong.
So let’s go over some of the metrics you should be tracking.
Track the number of new fans you’re getting on a consistent basis.
Not just total count, but how many new ones are you getting on a weekly basis?
So you can do daily, you can do weekly, you can do monthly, but the goal is to have more and more added each and every single month.
Let’s say you start off with zero fans and the next month you add in 100.
Well, the next month after if you add in another 100, that’s not that great, because you already had 100. You wanna be growing faster and faster month over month. So if you added 100 the first month, then 150, then 250, then 500, that’s great ’cause your growth rate is increasing.
But if your growth rate is decreasing, in which you’re only adding 100 each month, that means you’re not growing at a fast pace and eventually you’re gonna cap out.
So, keep track of your followers and fans.
Your competitors could be growing faster or slower than you.
You ideally want them to be growing slower. If they’re growing faster, that just means they’re doing something you’re not.
You can use Socialblade tool that shows you how fast you’re growing compared to how fast your competitors are growing.
That’s what I love using.
If that percentage is going down, that means you’re not building a thriving community that’ll help your content go viral.
You want loyal followers and the way you do this and the way you cultivate this is you respond to people, engage.
Track how much content are you pushing out there.
If you’re not pushing out content, pieces, status updates. It doesn’t have to be stuff from your business. It could just be industry stuff or educational base that you’re trying their help people out.
If you’re not putting out a lot of information multiple times a day, you’re not gonna be building a thriving community.
Track those metrics, and you’ll get a good idea on if you’re growing.
Sure, you’re not gonna see much traffic as well as sales on Google Analytics at the first place.
So by following the metrics that I just gave you, you’ll know if you’re going in the right direction. Eventually, you should be doing well as long as all those metrics are increasing and looking good.
Hope it will be helpful for your social media marketing efforts!
Also, there is a way of being able to boost social media efforts by going viral!