In this article, we’ll speak of Search Engine Optimization fundamentals quite often but seldom elucidate on what I mean by “the fundamentals”.
Here is a quick introduction to the Fundamentals of SEO.
Visibility is an impalpable perspective of SEO. However, it is as essential as other fundamentals.
This allows anyone to create content which a lot of people do. The challenge arises in organizing the content.
It means that too much attention is given to “keywords” and too little attention is given to “research”. Keywords are unimportant until you recognize how to be in harmony with the entire picture.
These enable anyone to build links. A lot of people do. But links require to be built exactly as the content.
There are many ways to create visibility. Here are three simple, relatively inexpensive methods:
1. Write an introductory article on your established SEO Web site. Most SEOs won’t do this. But if you’ve been building your own visibility, you should be using it to leverage your customers’ visibility.
2. Buy banner ads. Banner ads still exist today because they do work. Just don’t look for click-through ones. Every banner should burn the URL into the viewer’s mind. And it should have a call to action, like “Shoot the monkey”.
3. Use your on-going media campaign for your own business to mention new client sites. If you don’t have an on-going media campaign, stop wondering why no one has ever heard of you. The only difference between you and someone more famous than you is that the other person has a better media campaign, even if it’s sporadic and disorganized.
Note: Do you know what a “site” is? Sure you do. So do I. So do your visitors. So do the search engine designers. But guess what?
The search engine does notknow what a “site” means. Not yet. However, many SEOs today needlessly worry about the possible negative impact of “internal links". To a search engine, there is no such thing as “internal link” – not in the sense that we mean at least. A page can have internal links and that’s it!
By now, search engine results only refer to “hosts” “neighborhoods” and “sibling pages”. If you have a site of more than 100 pages or even more content, it means that you have a complicated group of documents.
Content Organization consists of both Intra-Site and On-Page factors. Its duty is to satisfy visitors with the content organization when they arrive on the site rather than the search engine. Since search engines make a great job of examining unsuccessful content, you have some leeway there.
The intra-site organization comprises of two significant things.
Firstly, when a site rises in content (number of pages), it automatically generates a natural hierarchical structure. However, many sites need the proper hierarchical equivalence to support visitors to get whatever they ask for and a good intra-site system offers comfort to create an unnecessary navigation system (it is important because it decreases page isolation).
The intra-site method also instructs visitors. Being consistent at this point, you can build your sites, and your users can learn how to find whatever they want.
Besides the intra-site, on-page content organization is separated into two areas. There are simple things such as “title tags”, "alt tags", “bold text”, “header tags” (if you want to use them) or “link anchor text”, etc.
However, it has more difficult things as well: secondary content that connects different sections of the page together. These can be accidental situations; ask the segue points These points are not significantly indexable content. They may not be clickable pictures with arrows pointing. Also, tables or boxes can be used to highlight indexable content.
Most Web sites let segue points for being page clutter and page clutter separates visitors. It is trivial and time-consuming. Unfortunately, most Web sites have page clutter. The average standard site only experiences an adequate volume of page clutter.
Skilled Web designers, even with no SEO knowledge, typically decrease page clutter but page clutter can cause difficulties for search engines to index proper content.
One displaced or lacking character can modify a page’s organic structure essentially, disallowing one or more search engines from indexing the page well.
Keyword Research attracts more attention than “visibility” and “content organization”. Nevertheless, many people are unfamiliar with SEO and still don’t entirely understand the significance of appreciating the contrast among words they think are insignificant and the words other people use to rank better.
SEO requires you to do an excellent job of training fresh members about how they can efficiently manage keyword search and acquire a sense of updating that analysis every 4-6 months for each Web site.
What people are seeking should lead Web creators to produce fresh content. Keyword research is very essential to get what guests demand to map them into a Web site.
Up-to-date SEO reviews have started to ask the “tail” of research definition data. While there is a sense in this prospect for SEO, there isn’t any substitute for getting the “specific jargon” that may be essential to take the first steps to search traffic for the particular business.
And finally, there are links. One could easily get the impression that I don’t value links since I often claim that I don’t rely upon links to establish rankings. Linking is so poorly understood by the SEO community that it deserves an entire book that focuses on the non-SEO aspects of link relationships.
Links are the first line of advertising for every Web site. SEO often wastes precious link anchor text on needless “optimized keywords” that don’t compel visitors to click on the links. Link anchor text needs to persuade visitors to click on it.
Using “optimized keywords” in link anchor text creates link bombs, which produce results such as those for the infamous “miserable failure” search.
On-page optimization obviates the need for link bombing, which is what SEO mostly does with its link building campaigns today. If you are targeting or optimizing link anchor text because “it improves search results rankings”, you are link bombing.
Worse, you are doing things the hard way and needlessly increasing your work. Link bombing is why most companies that pay for SEO should not be paying for link campaigns by the hour.
A competent SEO manager doesn’t need to link bomb a site to the top of search results. Once a search expression becomes polluted with link bombing everyone else competing for that expression gets sucked into the link black hole and is forced to link bomb as well. Link bombing should be held out as an absolute last resort, and regardless of what euphemisms are used to describe it to a client, the client should be informed of the consequences of playing that card.
Every site needs links from other (previously indexed) sites in order to be crawled and indexed by search engines.
Every site needs links from other (previously validated) sites in order to be validated by search engines. Site validation may be handled in more than one way. Just because you get links from sites with a Toolbar Page Rank of 9 doesn’t mean the site will be validated. Validation is the cure for the “Sandbox Effect”.
Every link should serve three purposes:
1. Providing a reasonable chance for consulting non-search traffic.
2. Benefiting search engines inch and index of a site.
3. Helping to validate a site.
Anything else that a link accomplishes is cream. This discussion of linkage is not concerned with the value or benefits of paid link advertising.
Each of these fundamental principles deserves further discussion in fine detail. No SEO campaign should ignore any of these areas. They are all equally important. None of them are more vital than the other. And while it’s true that any SEO campaign can be designed to implement less than all four fundamental principles, in reality, that means such an SEO campaign would limp along rather than surge ahead.
When you use these fundamentals consistently, you fall into a natural rhythm. You can immediately look at new Web sites and know how to leverage the four fundamental principles into your marketing campaign.
You may not get the top ranking for every targeted search expression, but your task becomes easier because you are not only spreading the risk of failure across more resources, therefore increasing your chances of success, but you raise the bar — the level of challenge and difficulty — for your competitors.
And if they don’t practice the four fundamental principles, you are miles ahead of their game.
Source: Michael Martinez
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