Ever wondered why your website isn't getting the traffic it deserves?
The secret lies in your SEO strategy, and SEO Crawlers are the detectives of this digital world.
They comb through your site, analyzing every nook for potential SEO goldmines.
From the bustling 'cities' of your highest-traffic pages to the 'ghost towns' yet to be discovered by Google's spiders, these tools map your SEO landscape.
In this guide, we’ll take a deep dive into the world of the top 16 SEO crawler tools, empowering you to transform your website's visibility and rank higher in the search engine results
SEO Crawlers, in essence, are our sophisticated guides in the website optimization world.
They're automated bots that travel from page to page, following links like a breadcrumb trail.
These bots examine your site with a magnifying glass, probing for elements like keywords, metadata, link quality, and site architecture.
Key features include detecting broken links, identifying duplicate content, revealing slow-loading pages, and analyzing your website's overall structure for optimal indexing.
Here we've curated a list of 16 top-tier SEO crawler tools, complete with candid reviews, as well as their pros & cons.
Do keep in mind that for the most accurate pricing information, it's advisable to visit the tools' websites directly since prices may fluctuate over time.
The best part? Most of these tools offer a free plan or trial, providing a risk-free opportunity to test the waters and discover which tool best aligns with your needs.
The Screaming Frog SEO Spider, much like its namesake in nature, is agile, thorough, and fearlessly probes through the digital webs of your site.
This free SEO crawler is a good option if you’re just starting your journey.
It swiftly crawls, analyses and audits your website from an SEO perspective.
Its robust set of features can identify broken links, track server responses, locate missing metadata, and so much more.
However, while it may be very accurate when crawling a small website, its level of accuracy could be a bit low when crawling large websites (like e-commerce).
➤ SEO Spider G2 Rating: ⭐ 4.7/5
Seamless integration with Google platforms.
Great for analyzing various SEO factors.
Limited data visualization.
Interface less intuitive compared to some competitors.
Free version supports only 500 URLs.
Screaming Frog SEO Spider offers a free version with a limit of only crawling up to 500 URLs, and it’s paid plan starts at $259 per year.
Delving into the dense forest of SEO, SEOMator serves as your reliable guide, ensuring you never miss a detail.
Known for its in-depth SEO analysis and easy-to-understand automated reports, SEOMator is a favorite among many digital marketers.
Whether it's on-page SEO, off-page SEO, or technical SEO, it's got you covered. One of its stand-out features is its ability to conduct deep content analysis, helping you identify content-related issues on your site.
The tool also shines with its robust crawler which uncovers critical technical issues, such as broken links or slow page speed.
However, while SEOMator scores high with its powerful capabilities, beginners might take some time to familiarize themselves with the platform due to its wide range of features.
➤ SEOMator G2 Rating: ⭐ 3.3/5
Comprehensive SEO analysis.
Advanced content evaluation.
Clear, automated reports.
Robust website crawler.
Complex interface for beginners.
Limited educational resources.
Lite Plan: $49 per month.
Standard Plan: $99 per month.
Advanced Plan: $279 per month.
If you're looking for a comprehensive tool that not only crawls your website but also assists with competitive analysis, Semrush might be your ultimate ally.
Its features are extensive, ranging from keyword research, tracking backlinks, and competitor audits. Semrush simplifies your SEO strategy by providing easy-to-understand reports. With
Semrush, you're not just enhancing your own site but also keeping a close watch on your competition.
However, it's not all roses, the depth and breadth of its features can be overwhelming, and it's one of the more pricey tools available.
➤ Semrush G2 Rating: ⭐ 4.5/5
Great for social media SEO.
Leading expert in keyword analysis.
Strong tool for technical SEO analysis.
Easy setup for accounts and projects.
Limited filtering options.
Only provides data for Google.
Steep learning curve for new users.
Extra cost for additional user accounts.
Inadequate support for teams and agencies.
Primarily global data, limited regional focus.
High subscription costs compared to other similar tools.
Pro: $129.95 monthly.
Guru: $249.95 monthly.
Business: $499.95 monthly.
Ahrefs is like a well-equipped explorer, ready to dive deep into your website’s SEO.
Famous for its backlink analysis, Ahrefs also provides keyword suggestions, rank tracking, and website auditing.
The tool's site audit feature stands out by visualizing your website’s performance, making SEO data more comprehensible.
Yet, while Ahrefs may be a heavyweight champion, it does come with a substantial price tag.
Plus, despite its impressive capabilities, it lacks Google Analytics integration and you need a third party for that, which could be a disadvantage for some users.
➤ Ahrefs G2 Rating: ⭐ 4.6/5
Resolves multiple SEO issues with one-click functionality.
Excellent for technical SEO analysis.
Simplifies creating on-page reports.
Supports HTML extraction and crawl comparison.
User-friendly interface enhances the user experience.
Lacks a free trial option.
Restrictive report limits.
Allows only a single account creation.
Limited link indexing capabilities.
Absence of customer service.
Data may not perfectly align with Google Analytics.
Pricing can be steep for small businesses and freelancers.
Lite: $99 per month.
Standard: $199 per month.
Advanced: $399 per month.
Enterprise: $999 per month.
User-friendly and feature-packed, Moz is like your friendly neighborhood SEO guide.
It offers a broad spectrum of services such as keyword research, SEO audit and crawl, backlink analysis, and rank tracking.
Its strength lies in its comprehensive data points and user-friendly interface, which makes it ideal for beginners.
However, Moz has its fair share of critics, who cite the slow speed of its crawler and the occasionally erratic nature of its Domain Authority metric as downsides.
➤ Moz G2 Rating: ⭐ 4.4/5
Rich in features like SEO analysis, domain analysis, and backlinks.
Allows checking of the website's DA and PA.
Good for issue resolution tagging.
Offers a free trial.
High cost, less suitable for beginners.
Requires technical SEO skills.
Less user-friendly interface.
Sometimes requires disabled browser features.
Free Trial: 1 User per month with limited access.
Standard Plan: $99 per month with 3 campaigns.
Medium Plan: $179 per month with 10 campaigns.
Large Plan: $299 per month with 25 campaigns.
Premium Plan: $599 per month with 50 campaigns.
If you need a reliable compass for your SEO journey, SE Ranking is a solid choice.
It offers an all-in-one SEO platform that combines keyword position tracking, competitor analysis, website audit, and backlink monitoring.
It's lauded for its detailed reporting and white-label capabilities.
While SE Ranking packs a punch in terms of features, it's also user-friendly, perfect for small businesses or beginners.
However, users may find its backlink database not as expansive as some competitors.
➤ SE Ranking G2 Rating: ⭐ 4.8/5
Helpful onboarding sessions for new users.
Clear and informative dashboards.
Efficient keyword organization.
Valuable analysis tools like Website Audit and On-Page SEO Checker.
Useful SEO weekly reports, easy to set up for clients.
Good performance in keyword and competitive research.
Effective handling of different languages, including Japanese.
Backlink checker may miss some backlinks.
The lowest plan only allows tracking for 10 websites.
Significant price increase for the next plan level.
Tracker tools might get blocked by some hosting companies, requiring them to be whitelisted.
Essential Plan: $39.20 with website audit for 40000 pages.
Pro Plan $87.20 with website audit for 250 000 pages.
Business Plan $191.20 with website audit for 700 000 pages.
Lumar formerly known as DeepCrawl, delves deep into your website to identify technical and architectural issues that might be affecting your SEO.
Its interface is clean and actionable, with reports that break down problems and suggest solutions.
Whether it’s mobile usability, indexability, or site speed, Lumar meticulously explores every facet.
But, while it’s a powerful tool for large, complex websites, smaller businesses might find it excessive both in terms of features and cost.
➤ Lumar G2 Rating: ⭐ 4.6/5
Advanced crawling capabilities for complex websites.
Comprehensive and detailed SEO reporting.
Integration with popular SEO tools like Google Analytics.
Customizable dashboards for tracking specific metrics.
Excellent customer support and resources.
Higher cost compared to other SEO tools.
Steep learning curve due to advanced features.
Confusing product differentiation and package details.
Necessitates re-crawling for some updates.
Inflexible crawl scheduling.
The pricing for Lumar is tailored to each user's individual requirements, following a quote-based pricing model. Consequently, the final cost will vary based on elements such as the complexity and size of the website, the number of necessary crawls, and the extent of features demanded.
Venturing into the world of SEO, SEObility serves as your faithful companion, diligently auditing your entire website for SEO-related issues.
From broken links to slow-loading pages, it leaves no stone unturned. Known for its comprehensive SEO check, it ensures your site aligns with the latest SEO standards.
It's particularly loved for its TF*IDF tool, offering insights into textual content optimization.
However, although SEObility can handle the basics splendidly, it could fall short when dealing with more advanced, technical SEO demands.
➤ SEObility G2 Rating: ⭐ 4.6/5
Wide range of features for comprehensive SEO analysis.
User-friendly, easy-to-navigate interface.
Helpful on-page analysis and SEO Checker.
Prioritizes SEO tasks with a point system.
Regular usage can improve ranking.
Interface feels somewhat dated.
Needs better aggregation for a to-do list.
Could lead to excessive time spent on tweaking the website.
Reports could provide more detailed explanations for beginners.
Agency Plan: $200 per month
Premium Plan: $50 per month
Basic Plan: Free
Powering up your SEO efforts, the SEO PowerSuite Website Auditor is a master of on-page SEO. This comprehensive tool uncovers issues and provides precise advice on how to fix them.
It digs into every aspect, from indexing and crawlability to content optimization and mobile SEO. What’s more, its standout feature is its ability to create and automate professional, white-label reports.
But its strength is also its weakness, as newcomers might be overwhelmed by its broad array of functionalities.
➤ SEO PowerSuite G2 Rating: ⭐ 4.5/5
All-encompassing SEO toolset.
Economical compared to competitors.
User-friendly with comprehensive reports.
Regularly updated for latest SEO trends.
Thorough site audit of all resources.
Can mimic crawls like Google, Bing, or Yandex.
Allows custom content extraction.
Features scheduled SEO audits and client reports.
Occasional software lags.
Relies on Google AdPlanner for keywords.
Steep learning curve.
Keyword tools could be more comprehensive.
Limited customer support options.
Free Plan: $0 offering site crawling & auditing up to 500 URLs.
Professional Plan: $299.00 per year, the best choice for webmasters with unlimited site crawling & auditing.
Enterprise Plan: $499.00 per year, the best choice for small and big companies with unlimited site crawling & auditing.
Majestic SEO is like an ancient map, charting the vast landscape of backlinks. Known for its unmatched backlink data, Majestic provides a comprehensive look at your site's link profile.
It delves into the minutiae of your backlinks, categorizing them based on their authority and trustworthiness.
Yet, while it’s an expert in backlink analysis, it’s not as versatile as some other SEO tools.
If you're seeking an all-around SEO tool, you might want to pair Majestic with another SEO crawler.
➤ Majestic SEO G2 Rating: ⭐ 4.3/5
Comprehensive backlink profile metrics.
User-friendly, intuitive interface.
Useful link graph features and flow metrics.
Effective for monitoring and spying on backlinks.
One of the largest crawl depths in the market.
Frequent updates with differentiated indexes.
Quick identification of off-page quality.
High pricing with additional API costs.
Room for improvement in data visualization.
Occasional lengthy interface loading times.
Focuses predominantly on backlink analysis.
Lite Plan: $49.99 per month.
Pro Plan: $99.99 per month.
API Plan: $399.99 per month.
Meet Ryte, your virtual SEO architect, aiming to build a solid foundation for your website.
Known for its in-depth website audits, Ryte identifies issues and offers actionable advice to enhance your website’s visibility.
It's particularly proficient in improving your website's technical SEO and User Experience (UX).
Ryte's interface is clean and intuitive, making the complex task of SEO audit easier. But while Ryte excels in many areas, its keyword tracking tool is limited, so you might need to pair it with another tool for a more holistic SEO solution.
➤ Ryte G2 Rating: ⭐ 4.8/5
Cost-effective monitoring of website's technical aspects.
Quickly identifies potential issues with in-depth analysis.
Provides additional SEO tools and customizable reports.
Stores Google Search Console data for long-term analysis.
Supports URL clustering for specific content type analysis.
Long loading times for reports.
Occasional bugs related to crawling and data.
No overall website overview; individual project access needed.
Issues persist despite quick support response.
Basic Plan: $100/mo with monthly crawling for up to 50,000 URLs.
Business Plan: $400/mo with monthly crawling for up to 500,000 URLs (upgrades available)
Enterprise Plan: Customize plan with monthly crawling for up to 10,000,000 URLs (upgrades possible)
An ardent SEO explorer, OnCrawl delves deep into the nooks and crannies of your website to illuminate potential SEO obstacles.
Offering both log file and technical SEO analysis, OnCrawl is an excellent choice for anyone interested in enhancing their site's crawlability and indexability.
The tool is praised for its clear reports, data-rich dashboards, and the ability to handle large-scale websites.
However, its high-level capabilities and complex reports might be overkill for small businesses or those new to SEO.
➤ OnCrawl G2 Rating: ⭐ 4.4/5
In-depth SEO audits and crawling.
Excellent data visualization.
Great scalability for large websites.
Integrates with platforms like Google Analytics.
Steeper learning curve for beginners.
Not the best option for technical SEO analysis.
Might be costly for small businesses.
Limited scope in free trial.
Oncrawl has not publicly disclosed their pricing details for this product or service. This is a standard approach for many software and service providers. For the most accurate and current pricing, it's recommended to reach out to Oncrawl directly.
For those of you looking for a technical SEO virtuoso, Botify is a robust choice.
Its strength lies in unearthing and addressing a wide range of technical issues that could impede your website's SEO performance.
With the power to analyze large and complex websites, Botify is especially loved by SEO experts dealing with enterprise-level projects.
While it's an ace at technical SEO, the complexity and cost might not make it a perfect fit for small businesses or beginners.
➤ Botify G2 Rating: ⭐ 4.4/5
Detailed and comprehensive SEO analysis.
Custom Reports tool allows for tailored data representation.
Offers multiple functionalities to improve website health.
Limited scope in Custom Reports.
High cost, unsuitable for smaller teams.
Significant learning curve.
Botify offers three tiers of pricing plans, each applying their full-funnel methodology. Exact plan details are not public; Botify encourages direct contact for personalized consultation and pricing.
WooRank offers an all-in-one SEO review solution that appeals to a wide range of users.
From website audits to keyword tracking, WooRank's user-friendly platform is accessible for beginners while still providing in-depth insights for seasoned pros.
It offers actionable insights and straightforward suggestions, taking the guesswork out of improving your website's SEO.
Nevertheless, its more basic approach might not satisfy those in need of deeper, more technical SEO analysis.
➤ WooRank G2 Rating: ⭐ 4.3/5
Comprehensive SEO features including site analysis and keyword tracking.
Includes a convenient Google Chrome Extension for on-the-go analysis.
High-cost compared to similar solutions.
Limited functionality in the free or trial versions.
Insufficient competitor analysis capabilities.
Pro Plan: $59.99 per month.
Premium Plan: $179.99 per month.
Enterprise Plan: Starts from 249.99 per month.
Like a seasoned pathfinder, Sitebulb helps navigate your website's complexities.
Offering comprehensive website audits, Sitebulb stands out with its visual reports, making complex data easily digestible.
It’s perfect for visual learners and people who appreciate a more graphic display of data.
But while it's excellent for auditing and visualizing data, it lacks some of the broader SEO tool features like backlink analysis and keyword tracking.
➤ Sitebulb G2 Rating: ⭐ 4.5/5
In-depth website crawling.
Excellent data visualization.
Detailed issue explanations.
Easy report exporting.
Can be slow with large websites.
Initial learning curve.
May be costly for some users.
Limited third-party integrations.
Lite Plan: $13.50 /month.
Pro Plan: $35 /month.
A comprehensive SEO toolkit, Serpstat offers a plethora of features from keyword research and competitor analysis to backlink tracking and site audits.
Its database is expansive, providing data for Google and Yandex results.
It's appreciated for its affordability and versatility, making it a solid choice for small businesses.
However, its user interface, while functional, might not be as intuitive as some other SEO tools, making a steeper learning curve for newcomers.
➤ Serpstat G2 Rating: ⭐ 4.6/5
Comprehensive SEO toolset.
Good value for money.
Allows easy data extraction.
Detailed keyword analysis.
Limited regional data.
Infrequent database updates.
Limited integrations with other tools.
Slow customer support response.
Limited customization options for reports.
Lite Plan: $55/mo
Standard Plan: $119/mo.
Advanced Plan: $239/mo.
Enterprise Plan: $399/mo.
Choosing an SEO crawler tool is akin to selecting the right key to unlock the treasure chest of website optimization.
There are numerous paths leading to this treasure, each flaunting unique features.
But, knowing what to prioritize will ensure you uncover the perfect tool to enrich your SEO journey.
➤ Detailed Site Audit: Look for an SEO crawler that can thoroughly explore the labyrinth of your website. It should identify potential obstacles, from broken links to duplicate content, and from meta tags to website architecture. It's your personal cartographer, meticulously mapping out your SEO territory.
➤ User-Friendly Interface: Not everyone speaks the intricate language of SEO fluently. A tool that simplifies this cryptic dialect into accessible, easy-to-implement insights is a boon. It's your interpreter, translating complex jargon into a language you understand.
➤ Efficiency & Speed: In the ever-evolving realm of digital marketing, time truly is money. Your chosen SEO tool should not only be thorough but also swift, rapidly analyzing your site and providing timely reports. It's akin to having a cheetah doing a reconnaissance run, quick and precise.
➤ Supportive Customer Service: Journeying into your SEO journey, you might occasionally stumble. A tool with a robust support system will act as your reliable companion, ready to lend a hand when the path gets challenging.
➤ Competitor Analysis: The ability to analyze your competitor's tactics is a powerful weapon in your SEO strategy. Like a detective, your SEO tool should keep an eye on the competition, helping you strategize better.
As we wrap things up, let’s not forget that the best SEO crawler tool for you isn't a one-size-fits-all solution.
This decision relies heavily on your specific needs, your website's complexity, and your expertise level.
Various tools excel in different scenarios—some cater perfectly to intricate, large-scale sites, while others are tailor-made for beginners or smaller websites.
The key is assessing each tool against your distinctive criteria.
A well-chosen SEO crawler tool does more than elevate your SEO game—it complements your team, filling the gaps where required.
So, make your choice wisley.
In doing so, you pave the way to a world teeming with SEO successes—enhanced visibility, elevated traffic, and improved conversions.
The treasure chest of SEO success is just a key turn away, and that key could well be the perfect SEO crawler tool for you!
Several tools are often recommended as the best SEO crawler tools. These include Screaming Frog SEO Spider, SEMrush, Ahrefs, Moz, DeepCrawl, and others. However, the "best" tool can vary depending on your specific needs, the nature of your website, and your level of SEO expertise.
Google uses a web crawler known as Googlebot. It systematically browses the internet to discover new and updated web pages and adds them to Google's index. Googlebot works by following links from page to page, capturing the content and metadata of these pages for Google's index.
You can use Google Search Console to see if your website is being crawled. Within the console, the 'Coverage' report gives information on how many pages are being indexed, and the 'Crawl Stats' report shows Googlebot's activity on your site.
Key features to consider when choosing an SEO crawler tool include its ability to perform a detailed site audit, its user-friendliness, the speed and efficiency of its crawling and reporting, the quality of customer service provided, and its ability to analyze competitor's websites.