Do you want your brand to cross borders, reach more people, and thus boost your sales? I'm not playing on words. With the word "borders" here, I refer to the actual borders.
Thanks to GoogleAds, advertisers can specify a location according to their target population. As well as e-commerce sites, this is also a must for local businesses working with a home-delivery system such as restaurants.
So why? Why geotarget is a must in today's world? Just because showing ads to consumers living in an irrelevant place is nothing more than a waste of time, effort, and money. For this reason, location-based advertisement is a rapidly growing marketing strategy in many aspects.
According to Location-Based Advertising Market Size Report, 2020-2027, the global location-based advertising market was valued at USD 62.35 billion in 2019 and is expected to register a compound annual growth rate (CAGR) of 17.4% from 2020 to 2027.
In this post, we will show you how to create a popup based on location to catch the near-future trends and to boost your sales with a smart tactic. Before starting, let's have a quick look at what geotargeting is and its certain benefits.
Geotargeting (also known as local PPC) is the practice of providing content to users based on their location. It is the principle of personalizing a marketing message for consumers based on a geographic area. In other words, it is location-specific content marketing in general.
AdWords provides user locations by using IP address, GPS, and Wi-fi data. If you want to increase the interaction of your advertising campaigns and increase your return on investment (ROI), you should first determine your target audience and choose the right geographic locations.
Advertisers use geotargeting to create more relevant, targeted promotions for current and/or potential customers. In this way, the increased engagement is the ultimate goal.
Let's give a very common example of geotargeting. If a person often sees ads for a restaurant or barber near their location, this means there are some brands out there using geotargeting effectively.
So, what does geotargeting provide you? What does it do to know the location of the audience? As a matter of fact, someone's location tells more than where they are.
It also enables you to make assumptions about their socio-cultural features and then their potential needs and interests. For this reason, location-based marketing is a method that you must inevitably apply.
Another important benefit is about conversion rate optimization. Your conversion rate will reach the maximum level with geo-targeted ad campaigns. Because you will show your ad to your potential customers.
Find the right customers by geotargeting with the " right message at the right time " principle. However, don't think of borders between countries and cities or states. I am talking about market-oriented borders.
Let's give an example. Assuming that you have a startup with a limited budget and you're selling a specific product such as skiing gear. Why spend money to advertise in an area where there is no snowfall? The logic behind is that simple.
And without geolocation, your attempt would look like this :(
Well, if you wonder how to ensure that your target audience and the location where ads will show up are coherent; we have a solution for you. New generation location-based popups!
Show on your page location-specific popups, with relevancy factor you'll get better conversion rates. What is more, further popup location options also allow you to maximize your conversion.
No credit card, no endless signup process. You can even start to design your first-pop up immediately. With the help of the no-code tool we gladly offer, everyone can experience having a smooth usage of new generation smart popups.
After creating an account, you will be directed to the dashboard where you can specify your target popup location as follows:
You will see the "Target" section on the left. Click on the "Audience", this button allows you to make settings for your target audience.
Then, click on the "+" sign next to Geo Located option. And choose locations to show or hide your popup. Of course, don't forget to save changes.
It's done! Now, you know how to create geotargeting for a website and ready to use a popup location setting for better results.
With Popupsmart, these better results are not only achieved by geotargeting methods but also with exit-intent popups retaining visitors when they are about to leave the website.
What's more, unfortunately, limited shipping options by location are a major obstacle for e-commerce sales. For your brand to appear in the global market, you need to remove these barriers. Here's another reason for using a popup location tool to boost sales.
With more than 18 advanced targeting options, Popupsmart not only ensures that you will be able to show the right popup at the right time but also to the right audience living in a specific location.
For further information about geolocation, take a look at that smart recipe about redirecting your global website visitors according to their geo-location.
For example, if you're looking for a more specific solution such as how to create a popup in WordPress without plugin, then we recommend you to read daily updated blog posts on Popupsmart.