What is Geotargeting?
Geotargeting (also known as local PPC) is the practice of providing content to users based on their location.
It is the principle of personalizing a marketing message for consumers based on a geographic area. In other words, it is location-specific content marketing in general.
AdWords provides user locations by using IP address, GPS, and Wi-Fi data, so you can maximize your ROI by increasing the interaction of your advertising campaigns.
Advertisers use geotargeting to create more relevant, targeted promotions for current and/or potential customers. In this way, increased engagement is the ultimate goal.
The Significance of Geotargeting
Determining your target audience according to their geographic locations is another marketing field.
Since showing ads to consumers living in an irrelevant place is nothing more than a waste of time, effort, and money, location-based advertisement is a rapidly growing marketing strategy in many aspects.
According to Location-Based Advertising Market Size Report, 2020-2027, the global location-based advertising market is expected to register a compound annual growth rate (CAGR) of 17.4% from 2020 to 2027.
Keeping these details in mind will help you better understand the rising impact of geotargeting.
How to Create a Popup Based on Location
To make things faster, here is a video telling how you can create a popup based on location.
Learn geotargeting in Popupsmart in a faster and easier way!
With popup builder Popupsmart, showing geolocation-based ads and offers is faster and more straightforward than you think!
Here is a step-by-step explanation of how to set up a popup location according to your target audience.
Step 1: Create a Free Popupsmart Account
No credit card, no endless signup process needed.
You can even start to design your first popup immediately after creating a free Popupsmart account.
For a smooth experience of the new generation popup, Popupsmart offers all you need.
Step 2: Specify Location
After creating an account, you will be directed to the dashboard, where you can specify your target popup location as follows:
You will see the "Target" section on the left. Click on the "Audience"
This button allows you to make settings for your target audience.
Then, click on the "+" sign next to the Geo Located option.
And customize it by choosing locations to show or hide your popup.
Of course, don't forget to save changes. And it's done!
Bonus: Exit- Intent Popups
Along with successful results of geotargeting methods, exit-intent popups retain visitors when they are about to leave the website.
With more than 18 advanced targeting options, Popupsmart not only ensures that you will be able to show the right popup at the right time but also to the right audience living in a specific location.
For further information about geolocation, please take a look at that smart recipe about redirecting your global website visitors according to their geo-location.
Why Does Creating Popups Based on Location Matter?
Assuming that you have a limited budget for developing your marketing strategy, you would probably not want to waste much money.
However, determining market-oriented borders can help you improve the issue of location and the influence of your popups.
Catching near-future trends and boosting your sales with a brilliant tactic with a popup based on location is simple.
New generation location-based popups will ensure that your target audience and the locations where ads will appear are coherent.
Show on your page location-specific popups with the relevant factor; then, you'll get better and maximize conversion rates!
Why Should You Use Geotargeting?
- Geotargeting helps you know where people are, and this is more than that.
- It also enables you to make assumptions about their socio-cultural features, potential needs, and interests.
- It allows you to target visitors based on their language.
- Another essential benefit is to improve the level of CRO with geotargeted ad campaigns.
- Your potential customers will see the ads prepared explicitly for them based on their location.
- Geotargeting provides you with the right message at the right time.
Conclusion
Creating a popup based on location is a step for pinpointing conversion.
After you have learned the importance of geotargeting and the process of creating popups, you are all set up to go further.
Don't forget to follow the steps to increase conversions and reach more people.
You might also read:
- Boost Your Sales with the Purchase-Power-Based Campaign by a Geo-Located Popup
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