How to Optimize a Website with SEO? / Video

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You’ve heard the term SEO but you’re not sure what it’s all about or if you even need to care.

We transcript this video as an overview of how SEO works and why it matters.

What is SEO

SEO stands for search engine optimization. SEO’s goal is to get your website the best possible rank in organic or non-paid results on search engines such as Google Bing and Yahoo.

Every day millions of people search online for products and services.

Years of research proves that people rarely look beyond the first page or two of results. They most often click the links at or near the top of the page which is where you want to be when people search for your products and services.

How it Works?

Search engine optimization on Google.

Search engines use complex formulas and processes called algorithms to analyze index and rank the millions of sites on the web.

You can optimize your site to align with these algorithms by applying techniques that act as signals to search engines.

Search engines evaluate these signals and use them to assess where your website should rank compared to other sites.

These signals include keywords meta tags and links to your site from other sites. An important thing to keep in mind is that search engines are sophisticated.

They analyze for quality not quantity in order to provide search results that are relevant and trustworthy.

How to Optimize a Website

Target Audience

The first step in optimizing your site is to think about your target audience.

  • Who are they?
  • What will they want to see and learn when they visit your site?
  • What words or phrases are they likely to use to search for your products and services?

Use that knowledge to create compelling well-written content that engages your audience and spurs them to action.

Remember, flooding your website with keywords that degrade the readability and appeal of your content will hurt your rank not help it.

Social Media

Search engine optimization with social sharing.

Making your site easy for people to share on social media is another way to optimize.

Adding buttons for Facebook, Twitter, Pinterest, and other social media sites is a great way to make your site more shareable.

Backlinks boost your ranking in terms of SEO.

Use of backlinks can also improve your website’s ranking.

Backlinks are created when someone puts a link to your website
on their site.

Search engines take note of backlinks. However, having a bunch of random websites linking back to yours won’t boost your search engine ranking.

Again quality and relevance are key. If this is all sounding complex and time-consuming well it can be.

The good news is that there are automated tools and expert services to help you such as GoDaddy search engine visibility tool and SEO services.

Everyone with a website should care about SEO, so optimize!

2 comments
  1. Hey there,

    I liked the steps for optimizing a website. Most of the people believe that an effective content marketing strategy should start with a keyword. It’s true, but we should consider the user intent research. What I mean is that as a service provider you should definitely know what queries your audience is using.

    Better know the exact content they are looking for and build a content strategy that answers those specific questions. I think this is the most sustainable way to boost your SEO efforts!

    1. Hey Virginia,

      Thanks for the additional information. You’re right! Search engine optimization is something related to our customers, their intentions and expectations!

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