The Most Important Online Shopping Statistics You’ll Read Today

Online shopping is a phenomenon that has changed the way people shop, not just in one country, but across the globe.

We spend hours online in comparison to the time we've spent in brick and mortar stores, and these numbers only continue to increase as time goes on.

online shopping image

You've heard the saying "shop till you drop" right? But what if there wasn't really any need to go to a physical store anymore.

What if you could actually stay at home and order everything you wanted online? That's exactly what online shopping has achieved.

Let’s go over the most important statistics for online shopping:

1. E-Commerce Growth

Global Number of Digital Buyers 2014-2021

It’s become common for people to purchase goods and services online. Some make purchases online because they find it convenient, while others might be attracted to the competitive prices of certain e-commerce platforms.

number of digital buyers

The number of people making purchases via the Internet reached 2.14 billion in 2021.

There are 460 million people added to the digital shopping world since 2016. The number of online shoppers was 1.66 billion in 2016.

Global Retail E-Commerce Sales 2014-2024

Online shopping is growing at an incredible rate. The convenience of online shopping makes it easy to purchase goods whenever you please without having to deal with traffic or long lines.

As more and more people continue to use online shopping, this means that the competition will increase as well.

global ecommerce sales

Back in 2018, e-commerce sales were below 3K, 2.982 trillion US dollars globally. In 2020, the number increased to 4.206 and in 2021 it is 4.927 trillion US dollars.

By 2022, global retail e-commerce sales are expected to be worth 5.695 trillion US dollars.

You can easily see that there is a steady growth in terms of e-commerce sales by just looking at the projection.

2. Do Consumers Prefer Shopping Online or Offline?

Reasons Why Global Consumers Chose To Shop Online 2021:

As technology continues to advance, the way consumers purchase goods and services is changing. The shopping experience is changing as more and more consumers turn to e-commerce.

online shopping statistics

In the survey, almost half of the respondents stated that they would not mind if they never shopped in a physical store again.

The top 3 reasons why they choose to shop online is:

1. Free Shipping

2. Lower Prices

3. Convenience

Let’s see how the top 3 reasons changed compared to the last year:

online shopping reasons online shopping reasons two

Customers like to shop online because it’s easy. In a few minutes, you can order a product, confirm payment, and see its shipping status from the comfort of your home or in the palm of your hand.

Convenience was the 1. reason for online shopping in 2020. It has moved to the 3. line in 2021.

Many online shoppers are fond of the idea of getting their packages delivered right to their doorstep, without there being any shipping costs. A lot of customers will choose a package deal for this reason alone.

People shop online mainly because of the free delivery options in 2021.

What Customers Are Buying In 2021:

According to the research, people are buying all kinds of stuff from the internet, yet some of the categories showing an increase as of the last quarter of 2021 such as grocery shopping, cleaning supplies, vitamins & supplements, and etc.

online shopping categories

Online shopping has been around since the early 2000s, but with the arrival of the pandemic, it has become even more popular.

Pandemic changed the way we think about online vs. in-person shopping as separate categories for separate types of products.

Maybe you’ll stop buying electronics in the near future with the development of technology.

The decision of buying online does not depend on the product type but what the customer wants and needs at that time.

Offline Shipping Is Still Trending

Online shopping has become a major part of a consumer’s shopping experience. However, offline shopping is still an extremely common way for people to acquire products.

Many consumers still prefer shopping in person. 46% of respondents said that given the choice, they prefer to shop in person rather than online.

But Why?

online shopping preferences

-Mostly because they have the ability to view, touch, and interact with the product. (33%) -Then the second reason is the overall experience physical stores provide. (26%)

A physical experience can deliver a sense of community in ways that online experiences cannot.

With the pandemic, we had to stay away from people and communities for a long time. People are social animals and we seek communication and interaction.

3. What Are The Most Popular Online Payment Methods?

People are still using their credit or debit cards to make purchases more than cash or other digital payment methods. (67% customers)

digital payment methods

Top digital payment method:

paypal image Paypal : A new study has found that checkout with PayPal converts at 88.7 percent – 82 percent higher than a checkout without PayPal, including other digital wallets and cards.


  • Cash App
  • Venmo
  • Apple Pay
  • Google Pay

According to the research, 9% of the customers used crypto for digital purchases.

4. Where Consumers Shop For Products Online 2021

The online shopping landscape is a crowded one, which means it’s increasingly difficult to stand out from the crowd.

You can find practically anything you want on the Internet, from your favorite shampoo to a romantic getaway.

where customers shop graph Source

Amazon is the largest online retailer in the world. It had a monthly traffic average of almost 3.68 billion visitors in 2020.

Amazon has grown into one of the most popular websites on the internet and it is expected to continue growing throughout 2020 and beyond.

Amazon was and is the leader of online shopping retailers worldwide. eBay follows Amazon with average 1 million visitors globally.

5. COVID-19 Effects On Online Shopping Behavior

Online shopping was already globally popular. Yet with the rise of the coronavirus, consumers' shopping habits changed drastically.

Accordingly, retailers had to adapt to the digital world similarly with the customers. The coronavirus outbreak forced consumers to think about the safety of in-store shopping.

covid concern level Source

A new survey revealed that 84.5% of online grocery shoppers are at least somewhat concerned about contracting coronavirus during in-store shopping.

Let’s see the questions held by another research:

  1. Does coronavirus spread impact your shopping decisions? 44% said yes.
  2. Does coronavirus impact what products you are purchasing online? 37% said yes.
  3. Are you shopping less frequently in-store? 30% answered yes.

It’s fair to say that Covid-19 affected what we buy, how we buy, when and where we buy products and services.

6. Why Do Online Shoppers Abandon Their Carts?

What Percentage of Online Shoppers Abandon Their Cart?

The average cart abandonment rate is 69.80 percent across all industries!

If you’re in retail or e-commerce, you know how big of a deal it can be to have people complete their purchases, 80 percent of those abandoners will never return. Sad but true.

cart abandonemnt statistic

Why Do Customers Abandon Shopping Carts?

There are many many reasons why customers left without purchasing. Excluding the ones that are just browsing, we have a pretty good amount of abandoners left the site due to several reasons.

The most important reasons of cart abandonment are:

cart abandonment reasons

High Extra Costs: 73% of shoppers are more likely to decide to buy an item if the shipping is free.

Account Creation Required: A study found that nearly a quarter of consumers who abandoned their online shopping carts said they wanted to avoid registering for an account, or that they were too busy to create an account.

Complicated Checkout Process: The process of checking out is the "last mile" for most shoppers. A long and complicated checkout process is the reason for abandoning shopping carts for 18 percent of people.

Slow Page Load: The average consumer has an attention span of 8 seconds when it comes to internet content before they get frustrated and leave your website.

Page-load time is a critical factor to measure, as it can make or break the user experience. You have to make sure that your website is loading fast. Period.

You have to make sure that you take all the necessary steps to improve your website.

You can use Popupsmart’s FREE Conversion Rate Optimization & Performance Checker tool in order to check your website's current performance.

Summing Up …

Now you have some valuable insight into some of the most important online shopping statistics.

We hope that you found this information useful and will be able to apply it to your online marketing efforts. If you’re an online retailer, statistics can help you make better decisions and understand your customers.

If you would like to learn more about our suite of tools or have any questions, feel free to contact us anytime!

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