A lot of people use block ads these days. Maybe you’re one of them. When we look at the statistics, that growth isn’t expected to stop.
According to Statista, It is found that 24.4 percent of U.S. internet users blocked ads on their connected devices in 2016. This figure is projected to grow to 30.1 percent in 2018.
Sounds interesting, isn’t it?
Before jumping up the essential points of monetizing a website despite the adblockers, let’s start by defining them.
Adblocker is a software, browser extension or a mobile app using to block ads from being loaded on a page. If you prefer to have an adblocker, you’ll see a blank space instead of advertisements. It speeds up the page loading time by preventing the clutter. Unfortunately, if you’re a publisher it stops ad impressions. That means you can’t make money from such views.
In order to understand if your website is affected by adblockers, you should compare your Google Analytics Pageviews and Google AdSense Pageviews.
Better pay attention to the differentiation.
Don’t worry, in this article we’re going to cover some sustainable ways to deliver content and monetize it without turning off the audience!
Considering that people should be paid for their work, the very basic way to save your site from adblockers is to prevent access. Of course, you should think about it one more time because promotion is another important point in marketing.
Personally, I recommend not to use it but it’s an option which is good to know.
That means those people who use adblockers might still spread your content and support your social shares. Maybe it’s better not to have such an aggressive manner and consider other sustainable ways to get better results.
As a sustainable way to protect your website from adblockers, we advise you to try native ads which are sponsored contents such as, articles, videos or graphics. Some content promotion networks such as RevContent, Taboola, AdNow etc. serve native ads. In this way, you will have a lot of earning opportunities by placing your ads in search, within the text, in a video, in the design elements, and in tags. Another good point of this platforms is its responsiveness. So, you don’t have to think about the device or screen size anymore!
Don’t forget that they’re also best suited for viral websites.
Statista shows the share of mobile phone website traffic worldwide. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year.
Mobile currently accounts for half of all global web pages served. Due to the strong growth of the smartphone market in recent years, this is no surprise, especially as mobile internet often provides a more viable online connection in regions that lack the infrastructure and money for traditional and more expensive landline connections.
So there is no doubt that more than 50% searches on Google are done from mobile phones. If you take advantage of mobile apps for your website or blog, you can prevent the bad influence of adblockers on your website.
Your primary goal should email newsletters. Supporting leads is not possible without providing something valuable to your existing customers. In order to increase your email marketing benefits, there is a common way. Try to offer something for free. It might be an ebook or white paper that provides great insights into a particular topic related to your customer’s interest. Also, trying coupon codes is another sustainable way either.
Have you ever heard of free WordPress plugins? I assume that you did!
Well, by using this plugin you can provide a message or a notification to a visitor asking him to whitelist your Blog. That means you don’t have to think about your loyal fans because that message will only be shown to users who are using an AdBlocking plugin. When your website visitors refresh the page, they won’t see the message again.
Sounds exciting, isn’t it?
Affiliate marketing is another good option to monetize your content if you’ve already had a good number of website visitors. Of course, you can’t see the conversions overnight.
However, it enables you to earn a portion of the sale for any items purchased through affiliate links. There’s nothing wrong to earn money by promoting your products and services that are a natural fit with your audience.
‘Affiliate networks can improve publisher’s revenues and traffic by connecting websites with merchants and affiliate who drive traffic and advertise their websites.’
You’ve probably seen that a lot of companies spend money on subscription models. Not only companies but also publishers profit from daily, weekly, monthly or annual memberships for their content. Don’t forget that your website visitors that can take quality content, won’t mind paying a monthly fee. You may ask them if they want to subscribe and get the contents without ads. For example, you could offer a blog post that can only be read by subscribers without ads. It might trigger their interest!
As we all know that images draw attention better than a standard or somehow boring texts, you should incorporate marketing campaigns with in-image solutions. You should convey your message with contextually relevant images. It will help not to interrupt user experience. Also, if you use in-image advertising platforms, ads can’t get filtered out by ad blockers. It’s cool, isn’t it?
Content recognition technology stands for matching the topic of your content with in-image ads. That means relevancy is the key point!
Audiences are less likely to be “ad blind” with relevant images in your content because they’re a natural part of the content. You should try in-image advertising platforms to see the benefits.
I hope this article would be helpful to save your website or blog from adblockers. Many people use these tricks to make a profit on their web pages despite the ad blockers. Don’t waste time on thinking about this anymore and make a move!
Apart from the ways that I shared with you, if you have some ideas for fighting with AdBlocking please share your comments and don’t forget to ask any question related to this topic.