15 Best Landing Page Builders in 2023 (Free & Paid)

Turn window shoppers into buyers - this isn't magic, it's the power of a brilliant landing page. And how do you craft one? By choosing the right landing page builder.

In the vast, competitive online marketplace, these powerful software applications make the difference between a fleeting visitor and a converted customer.

a landing page builder blog cover with an illustration of a boy floating and working with his laptop and a title on the keft side that says "15 Best Landing Page Builders (Free & Paid)"

Ready to turn the tide in your favor? In the upcoming paragraphs, we'll navigate through the sea of top options on the market.

From Unbounce's AI-powered optimization to Carrd's streamlined single-page sites,

We've handpicked the top performers, listing their features and pricing to help you make the informed choice.

Your dream landing page is only a few scrolls away…

Why Do You Need a Landing Page Builder?

In the ever-evolving digital landscape, landing page builders have emerged as essential tools for any successful online business.

But why do you need them? How do they pivot your strategies towards success?

The answer lies in understanding their unique benefits and the potential they bring to the table.

Firstly, consider the statistics: WordStream reports that while the average landing page conversion rate is around 2.35%, the top quartile is achieving a rate of 5.31% or more.

Simply put, effective landing pages can significantly amplify conversion success, transforming visitor traffic into committed customers.

So, let's delve into the compelling reasons to incorporate landing page builders into your digital marketing toolbox:

User-Friendliness: Landing page builders offer a simple drag-and-drop interface, enabling anyone to create professional-grade, conversion-focused pages without coding knowledge.

Speed and Efficiency: Equipped with ready-made templates, these tools let you swiftly design and deploy landing pages, speeding up your marketing campaigns.

A/B Testing Capabilities: Most builders allow you to test different landing page versions to find what works best, enabling more effective and data-driven strategies.

Cost-Effectiveness: Rather than hiring a web developer, landing page builders provide robust design tools at a more affordable price.

Integration Capabilities: These builders often integrate with other marketing tools like email software or analytics tools, streamlining your digital marketing operations.

Remember, in the digital age, user attention is a precious commodity. With competition constantly on the rise, a well-strategized landing page, crafted with a reliable landing page builder, could be the difference between visitor bounce and customer conversion.

A Detailed Guide to Choosing the Best Landing Page Builders

Discover the top landing page builders in the market, both free and paid.

Catering to diverse needs, our curated list offers something for everyone, from large e-commerce enterprises to budding startups.

Explore our collection and find the perfect tool tailored to your specific needs and preferences.

1. Unbounce - Ideal for Conversion-Focused Small Businesses

There's no bouncing around with Unbounce. Its primary focus is right there in the name – minimizing bounce rates, maximizing conversions.

unbounce landing page builder homepage with illustration of a boy and a landing page on the right side and a copy that says "smart marketing tools to grow your business"

This platform has two distinct builders – the Classic and the Smart. The Classic lets you select a template, customize it, upload your content, and voila! You've crafted a landing page.

The Smart builder, however, takes a different approach. It uses your inputs on page usage and AI to generate a layout, even offering AI-powered copy suggestions for the fast-trackers.

But don't hang your copywriting hat just yet; the best prose still comes from you.

Unbounce's real tour de force? Its A/B testing and targeting capabilities.

Whip up multiple versions of your page and let the best one win in the conversion arena.

But remember, with great power comes...a slightly steeper learning curve.

Unbounce G2 Rating: ⭐ 4.4 / 5

Top Features

  • Dynamic Text Replacement for personalized experiences

  • Over 100 customizable templates

  • In-built conversion analytics

  • A/B Testing capabilities

  • Smart Traffic AI for better targeting

Unbounce offers a 14-day free trial for all its paid plan and its pricing starts at $90/month with unlimited landing pages, popups and sticky bars.

2. Wix - Excellent Choice for Creative Freedom

Embrace your inner Picasso with Wix landing page builder!

wix landing page builder page with a green background and pictures of a landing page on the right side and a text that says "convert more leads with landing page builder"

Known for its creative freedom, this free landing page builder lets you customize your design to fit your brand’s style.

Tailored for beginners and small enterprises, Wix offers affordable pricing and a no-coding-needed experience.

Whether you're showcasing new merchandise on your eCommerce landing page or enticing attendees with a webinar or event page, Wix has your back.

Ready-to-use widgets and custom pages come alive in the intuitive drag-and-drop editor.

And if you're curious about how your creation is performing, robust analytics tools come to the rescue.

Link up with Google Analytics or Facebook Pixel, run A/B tests, or explore heatmaps to understand and elevate your audience engagement.

Just note, the extensive design freedom might feel overwhelming to some.

Wix G2 Rating: ⭐ 4.2 / 5

Top Features

  • Freedom to customize and design

  • A broad range of plug-ins and apps

  • Responsive and mobile-friendly design

  • Advanced SEO tools

  • Professional-looking template library

Wix offers free plan landing page builder, but it has limitations when it comes to customization and features. Moreover, your landing page will display Wix branding. Wix's premium plans begin at approximately $6 per month for the most basic package and go up to $31 per month for the top-tier plan.

3. Leadpages - Streamlined Solution for Beginners

Diving into the landing page pool? Leadpages is your floatie!

leadpages landing page builder homepage with a slogan that says "turn clicks into customers"

This beginner-friendly tool helps you create effective landing pages without breaking a sweat.

With over 200 mobile-responsive templates and a user-friendly editor, this tool is perfect for those taking their first digital marketing strokes.

Adding images, countdown timers, even video players is a breeze, all to make your page pop.

What sets Leadpages apart is its unique conversion guidance feature. You get performance predictions even before your page goes live.

No more guessing games, just data-driven tweaks.

Its only potential hiccup? Some might desire more customization depth. But, for many, the pros far outweigh this minor con.

Leadpages G2 Rating: ⭐ 4.3 / 5

Top Features

  • Built-in conversion guidance

  • Mobile-responsive templates

  • A/B Testing to identify best performers

  • Integration with various marketing tools

  • Simple drag-and-drop editor

Leadpages offers a 14-day free trial. Once the trial period ends, the paid subscription pricing begins at $37 per month. This plan offers unlimited landing pages, popups, and alert bars and covers one website.

4. HubSpot - A/B Testing Feature for Better Conversion

Think of HubSpot as your all-seeing, all-knowing, all-in-one digital marketing companion. hubspot free landing page builder page with orange theme background and a call to action that says try for free

Picture yourself designing a new landing page with a responsive editor that's fast, almost intuitive.

HubSpot’s free landing page builder not only allows you to customize stunning landing page templates, add multimedia, and adjust it in the editor, but it also empowers you with an insightful analytics dashboard.

This dashboard reveals vital metrics such as visits, contacts, customers, and even channels your audience comes from.

But the cherry on top? The smart rules feature, enabling you to show content based on your visitor's unique profile - location, device, lifecycle stage, and more.

Plus, its potent A/B testing feature allows up to 5 versions at a time for optimization.

Just keep in mind, this extensive platform may feel a bit complex for the uninitiated.

HubSpot G2 Rating: ⭐ 4.4 / 5

Top Features

  • Comprehensive A/B testing

  • Highly customizable landing pages

  • Analytics dashboard for performance tracking

  • Integration with CRM and other marketing tools

  • Advanced lead generation capabilities


HubSpot's free landing page builder provides access to 20 landing pages, but it is limited to basic pre-made templates. If you opt for the paid version, pricing starts at $50 per month, granting you the ability to have 1,000 marketing contacts. Additionally, the paid plan removes all limitations on landing pages, allowing for more customization and flexibility.

5. Moosend - Built-In Form Creator for Lead Capturing

Moosend isn't just an email marketing powerhouse; it's a Swiss Army knife for your marketing needs, complete with an affordable, potent landing page builder.

moosend landing page builder with a blue background and an illustration of landing pages on the right side

This smooth landing page builder software easily woos leads, thanks to its built-in form creator, which gathers information like a pro.

Moosend's drag-and-drop functionality and user-friendly interface make it a breeze, even for novices.

And worry not about responsiveness; these pages are designed to impress on any device. While it might not be the haute couture of design, Moosend offers a library of stylish, purposeful templates that can save you oodles of time.

However, design enthusiasts may crave more aesthetic flexibility from this functional giant.

Moosend G2 Rating: ⭐ 4.7 / 5

Top Features

  • Efficient built-in form creator

  • Easy-to-use drag-and-drop editor

  • Extensive email marketing capabilities

  • Integration with various platforms

  • Advanced audience segmentation


Moosend offers a 30-day free trial, the paid pricing for the tool starts at $9 per month. This payment unlocks the full range of features and allows users to create unlimited landing pages.

6. Elementor - Perfect for WordPress Landing Pages

Elementor is like your favorite LEGO set – fun, flexible, and fantastic WordPress landing page builder.

elementor landing page builder homepage with a pink background and a copy that says "create a website design your future"

Elementor's "Hello" theme is your blank canvas, letting your creativity run wild. But be prepared, mastering its vast feature ocean might take some time.

The best part? Elementor pairs up with the analytics big leagues like Google Analytics, Optimizely, Hotjar, providing you valuable insights into visitor behavior.

Remember, understanding is the first step to conversion!

A word of caution, though, you might need some time to explore its extensive feature set fully.

A word of caution, though, you might need some time to explore its extensive feature set fully.

Elementor G2 Rating: ⭐ 4.6 / 5

Top Features

  • Live, front-end page editor

  • Wide array of widgets and templates

  • Pop-up builder for increased engagement

  • Responsive editing for mobile optimization

  • Integrated with leading marketing tools

Elementor does not provide a free plan or a free trial period. However, it offers a 30-day money-back guarantee without any obligations. The Pro Plugin plan starts at $59 per year, which covers one Pro website and includes the landing page builder as part of the package.

7. ClickFunnels - Pre-Built Funnels for Quick Landing Pages

ClickFunnels isn't just a tool; it's your personal assembly line for sales funnels.

clickfunnel landing page builder tool with a big text in bold that says "Meet ClickFunnels" and a call to action

With its pre-designed funnels, you can create pages to boost sales, generate leads, and promote products or services.

The simplicity of its landing page editor allows you to whip up opt-in pages and lead forms with ease.

However, the trade-off for this speedy setup could be a tad less customization. But ClickFunnels doesn't stop at building pages; it offers robust analytics too.

By understanding your conversion rates and customer behavior, you can fine-tune your strategies for future campaigns.

ClickFunnels G2 Rating: ⭐ 4.6 / 5

Top Features

  • Library of pre-built funnels

  • Seamless A/B testing

  • Built-in shopping cart functionality

  • Easy drag-and-drop editor

  • Integrated with popular payment gateways

ClickFunnels provides a 14-day free trial and the pricing starts at $147 per month for the Basic plan. This plan includes one website, unlimited landing pages, and a range of other valuable features.

8. MailerLite - Budget-Friendly Choice for Startups

MailerLite is like a double espresso shot for your startup – affordable, effective, and gets the job done.

mailerlite landing page builder homepage with landing page images and a dynamic tect that says "create landing pages that your audience will love"

This free landing page builder offers an intuitive interface, rich templates, and built-in email marketing tools.

MailerLite allows you pepper your landing pages with countdown timers and limited coupons.

Its click heatmaps, A/B testing, and SEO tools amplify your page's visibility while the gallery of 40+ professional templates ensures a quick, stylish result.

However, for the seasoned marketers desiring a culinary feast of advanced features, this wholesome tool may seem a tad basic.

But for those seeking a reliable landing page builder that doesn't break the bank, MailerLite is a delightful choice.

MailerLiteG2 Rating: ⭐ 4.6 / 5

Top Features

  • Budget-friendly pricing

  • Intuitive drag-and-drop editor

  • Rich landing page templates

  • Built-in email marketing tools

  • Comprehensive analytics for performance tracking

MailerLite provides a free plan to create up to 10 landing pages. However, if you choose to upgrade to a paid plan, you will need to pay $10 per month. This paid plan offers unlimited websites, landing pages, and forms, giving you more flexibility and options for your marketing needs.

9. Duda - Tailored for Agency-Level Operations

Duda is the sharp-dressed professional of landing page builders, designed to impress agencies and large-scale operations.

duda landing page builder software homepage with a landing page illustration and a text that says "The Professional Wobsite Bulldor You Can Call Your Own"

This no-code website builder meets every need, from pixel-perfect design to streamlined process management.

The tool's intuitive drag-and-drop functionality, coupled with advanced elements, allows you to craft landing pages that are not only visually stunning but also conversion-optimized.

However, the 'total' drag-and-drop freedom might not be absolute, which could limit some creative explorations.

Yet, its collaborative features and robust client management tools ensure you can run most agency operations seamlessly, all from one platform.

Bear in mind, the premium experience comes with a premium price tag, which may not be appealing for smaller businesses.

Duda G2 Rating: ⭐ 4.6 / 5

Top Features

  • Collaborative features for team workflows

  • Personalization rules for unique experiences

  • Robust client management tools

  • Library of customizable templates

  • Multilanguage and localization support

Duda offers a 14-day free trial to allow users to test and explore its features before making a commitment. If you decide to continue with the platform, paid plans start at $59 per month.

10. Webflow - Advanced Customization for Design Pros

Webflow is like a high-tech playground for design pros. It lets you build custom landing pages from scratch, without writing a single line of code.


More than just a builder, it's a virtual sandbox that encourages you to create intricate, code-free landing pages from scratch.

Yet, with great creative freedom comes a pinch of complexity - beginners, tread lightly!

Here's where Webflow really shines - its CMS acts as a streamlined design assembly line.

Picture this: you craft a 'features' collection that acts as your creative depot. From this depot, you can pick and choose elements to include in different CMS collection templates.

This interconnected ecosystem powered by Webflow's CMS offers an advanced, time-saving approach to landing page design.

Webflow G2 Rating: ⭐ 4.4 / 5

Top Features

  • Code-free, visual website building

  • Advanced typography and animation controls

  • E-commerce integration for online stores

  • Built-in SEO tools for better ranking

  • Detailed site performance tracking

Webflow offers a range of Site plans tailored to your specific needs, such as the Basic plan for simple landing pages or the Ecommerce plan for online stores with checkout functionality, requiring a separate plan for each custom domain publication. Pricing starts at $14/month (billed annually) or $23/month (billed monthly).

11. GetResponse - Autofunnel Feature for Sales Funnel Creation

If you're seeking a one-stop shop for your marketing efforts, meet GetResponse.


It's an easy-to-use platform that's all about blending email marketing with landing page creation.

The platform may have a traditional look, but it's packed with useful features.

You're free to start from scratch or tweak a template to your liking. With options to add eye-catching elements like videos, timers, or even PayPal buttons, you can tailor your page to your audience's needs.

Want to know what works best? Try out different versions with its A/B testing feature.

GetResponse G2 Rating: ⭐ 4.6 / 5

Top Features

  • Intuitive drag-and-drop landing page builder

  • Rich template library for fast design

  • Advanced A/B testing with up to 10 variants

  • Ability to add multimedia elements and webinar functionalities

  • Integrated email marketing for seamless campaign management

GetResponse has a free plan with basic features where users can create landing pages for up to 1000 unique visits. Once the limit is reached, the landing pages are no longer available. Paid plans start at around $19/month.

12. Thrive Architect - Conversion-Focused WordPress Landing Pages

Thrive Architect is your loyal sidekick in the world of WordPress, laser-focused on driving conversions.

thrivethemes landing page builder homepage

This plugin lets you construct engaging, visually appealing landing pages without needing to decipher a line of code.

It's designed with a sales-oriented mindset, helping you create content that encourages visitors to take action.

Best of all, this landing page software is built for speed, which is crucial for SEO and user experience.

Thrive Architect G2 Rating: ⭐ 4.3 / 5

Top Features

  • Quick, front-end visual editor for real-time modifications

  • Mobile-responsive design to cater to all devices

  • Conversion-focused elements like countdown timers and lead generation forms

  • More than 330 pre-built landing page templates

  • Easy integration with popular email marketing services

Thrived Architect does not offer a free plan or trial. The tool is priced at $199 per year. If you want to include A/B testing with Thrive Optimize, the cost increases to $299 per year.

13. Instapage - High-Converting Pages for Ad Campaigns

Instapage is one of the best landing page platforms that offers an advanced editor for precise design, plus a wide array of conversion-focused templates.

instapage landing page builder homepage Another useful functionality is the Instablocks feature. It allows you to recycle elements from your landing pages, which you can then incorporate into other pages. This, in turn, helps save valuable resources and time.

Moreover, it's not just about creating pages; Instapage's heatmap feature lets you peek into your visitors' behavior, helping you fine-tune your approach.

Instapage G2 Rating: ⭐ 4.3 / 5

Top Features

  • Detailed analytics with heatmaps for behavior insights

  • Powerful drag-and-drop editor for pixel-perfect design

  • Dynamic text replacement for personalized experiences

  • A/B testing capabilities for performance optimization

  • Over 500 layout and section templates available

Instapage offers a free 14-day trial that allows up to 2,500 unique visitors. Once the trial period concludes, the paid pricing begins at $299 per month.

14. Landingi - User-Friendly Interface for Non-Tech Users

Landingi is your friendly companion in the world of landing page creation, transforming complex tasks into simple, enjoyable ones.

landingi landing page builder homepage Equipped with a versatile, drag-and-drop editor, it encourages creativity while keeping the process straightforward.

More than 300 ready-to-use templates stand by, just in case you need to swiftly roll out an attractive page. However, Landingi's intuitive tools might inspire you to express your unique creative flair.

Landingi also supports multi-page landing sites, connecting landing pages to form a cohesive customer journey.

Its in-built form creator and pop-up builder supercharge your lead generation strategy, while A/B testing and various integrations enhance performance analysis and customer relationship management.

Landingi G2 Rating: ⭐ 4.4 / 5

Top Features

  • Simple drag-and-drop builder for easy design

  • Wide selection of customizable templates

  • A/B split testing to track performance

  • Built-in form creator for lead capturing

  • Flexible publishing options on various platforms


Landingi offers a free plan that permits you to have one published landing page. However, for unlimited landing pages and conversions, you will need to upgrade to a paid plan, which starts at approximately $50 per month.

15. Carrd - Simple, One-Page Sites for Personal Use

Last but not least we have Carrd, a free landing page builder, perfect for users who value quick and uncomplicated creation.

carrd landing page builder homepage

With this landing page builder software, you can effortlessly craft single-page websites and landing pages for a myriad of purposes, all without needing to register an account.

Beginners will appreciate Carrd's ease of use and straightforward interface.

Its editor enables you to add blocks for different content types, including text, videos, images, and forms. Text editing, done via the sidebar, might seem a bit unconventional initially, but it's simple once you get the hang of it.

Carrd G2 Rating: ⭐ 4.5 / 5

Top Features

  • Lightweight, responsive designs for fast-loading sites

  • Easy-to-use editor for quick setup

  • Simple contact forms and custom buttons

  • Integration with popular payment processors for online transactions

  • Custom domain support for a professional touch

Carrd's free plan allows you to create up to 3 websites/landing pages with core features and up to 50 elements per site. Upgrading to a premium plan starts at $9/year, unlocking more templates and features.

To Make the Long Story Short

Whether you're a well-established e-commerce giant or a fresh-faced startup, the landing page builder tools we've highlighted offer a diverse range of features to suit your unique needs.

Many offer free trials or even free versions, so don't hesitate to test-drive them.

See which resonates with your business and its goals.

Remember, the best choice for you hinges on your specific requirements, from the level of customization needed to the integration possibilities.

Dive in, explore, and discover your perfect landing page builder today.

Enjoy the journey to better conversions!

Frequently Asked Questions

a torn paper written with inscription Q and A

What is the Best Landing Page Builder?

The "best" landing page builder depends on your specific needs. Top-rated platforms include Unbounce, < href="https://popupsmart.com/redirect/wix" rel="nofollow">Wix, and HubSpot due to their user-friendliness, template variety, and integration capabilities.

Is Leadpages Better Than Unbounce?

Leadpages is ideal for beginners and smaller budgets, while Unbounce excels in conversion optimization tools and flexibility, catering more to advanced marketing needs.

Do I Need Coding Skills to Use a Landing Page Builder?

No, most landing page builders use a drag-and-drop interface that requires no coding. Some, however, allow for custom HTML/CSS edits for advanced customization.

Is it Worth Paying for a Landing Page Builder?

Yes, these tools enhance online marketing strategies, offer design capabilities, A/B testing, and integration features. Most offer free trials, allowing you to test their suitability first.

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