If you want to increase your website’s volume of organic search or social media traffic, this article tells you 4 different SEO best practices that come from the real-life example with Neil Patel’s TIPS!
His approach to increasing TechCrunch’s inbound traffic relied on the use of a number of different white-hat SEO best practices.
As described below, his efforts was focused on duplicate content concerns, indexing issues, on-page optimization, network leverage and social media marketing.
Let’s look at these techniques in depth:
The first issue that Neil and his team encountered was a high number of duplicate pages as reported by the company’s Google Webmaster Tools account.
Because this could prevent key pages from being indexed and ranked correctly in the natural search results, they took the following actions to minimize the number of duplicate results reported:
In addition to uncovering instances of duplicate content that could be hampering TechCrunch’s inability to rank well in the natural search results, he and his team also determined that the search engines weren’t properly indexing all the pages on the site.
As a result, TechCrunch was missing several vital opportunities to be listed in the search results pages, which we remedied with the following actions:
Also, Neil and his friends created a series of guidelines for TechCrunch staff writers to follow that help them to understand the importance of creating internal links between content pages, as well as how to do so effectively.
Going forward, this will enable the TechCrunch team to avoid future indexing issues on their own.
Because SEO Best Practices change from time to time, one of our first priorities on the TechCrunch site was to ensure that all on-page optimization met current quality standards.
The following are just a few of the elements we addressed as a part of this strategy:
H1 headline tags were added to internal pages to give target keywords prominence.
As a single part of a much larger network, Neil’s team and he found that TechCrunch wasn’t properly leveraging the authority of the Crunchbase network and its related properties.
Because of this, their remediation efforts in this stage focused on harnessing the authority from these related websites through the use of the following actions:
The optimization efforts also made use of TechCrunch’s international websites, increasing the amount of page authority flowing back to the company’s main property.
Given TechCrunch’s web-savvy viewer base,extending the company’s existing social media marketing campaigns was an easy way to generate additional backlinks and traffic.
By focusing on both on-site and intra-network activities, Neil was able to effectively boost TechCrunch’s social media presence through the use of the following tactics:
This enabled them to emphasize the networks they wanted traffic from – not the ones we were already receiving traffic from.
As a result, Neil was able to control how articles were seeded on these sites, resulting in maximum exposure and inbound traffic.
This increased social proof for TechCrunch articles and allowed us to leverage the audience members these top users had cultivated and drive traffic back to TechCrunch.
Keep in mind that the goal of a good SEO and social media marketing campaign shouldn’t just be traffic – it should be overall revenue!
While high rankings and tons of visitors are great, you’ve wasted your time and energy if this traffic isn’t putting more money into your pocket.
These are all techniques for you to struggle to make the leap from website optimization to boosting conversion rate.
Source: Michael Arrington.
“Neil has advised TechCrunch for more than two years and been an important part of the growth of the TechCrunch Network by helping us implement SEO best practices. Search engines have grown to be responsible for 1/3 of all TechCrunch traffic, so Neil’s support is critical to our business.”
To learn more about Neil Patel’s tactics, please check this out: