3 Effective TIPS to Increase Engagement Rates on Facebook

According to Wordstream’s statistics, Facebook is the most widely used social platform with 1.32 billion daily active users. No matter what your business goal, brand or lead generation goal is, Facebook will likely make up a sizable part of your marketing strategy in the coming year.

Considering that Facebook enjoys 2.01 billion monthly active users, it is significantly harder to reach targeted audiences on this social media channel.

In this article, we’re going to talk about how to increase engagement rates on Facebook with the help of some helpful strategies!

Illustration of Facebook icon with people.

Understanding the Facebook trending module is very important to increase interaction. As you can see below, intense interactions with a new film has resulted in a trending topic. If you share your shares correctly in accordance to trend events, your interaction will directly increase by around 8%.

Here is what you need to do to increase interaction related to your topic;

  • Tag a verified Facebook page containing the source of the trend.

  • Use hashtags to associate your share with the trending topic.

For instance, a popular writer from your country is involved in a scandal. You will probably not see anything other than this particular topic being shared continuously on your Facebook news feed. So it’s not hard to follow trends; especially in your country!

Facebook became a trending platform with millions of posts and billions of likes a day.

As we analyze the importance of mobiles and tablets, it seems that trending topics will be the focus of mobile platforms.

So if you follow the order of the day and associate your posts with them, Facebook’s algorithm will help increase your engagement rates.

Be Original, Make a Difference!

As Bill Gates emphasized, Content is king! As I mentioned in my previous blog post, everything in the digital marketing world is shifting focus towards content. In addition to search engines, Facebook is rewarding the work done by users.

So how can we interact with the original content and make a difference?

  • Original Content and User Experience

Just like for search engines, content is very important for Facebook. Original comments and photo sharing will be useful to combine your content with Facebook's technologies.

In this way, you will have more access and interaction than your previous, ordinary shares.

Let’s dive into this particular topic, ‘how to increase our engagement rate with original content?

Analyze Yourself!

To be able to offer effective content, you need to learn who your audience is and what they’re looking for. Check out most of the interactions with Facebook insights and look for common factors!

  • Use Targeting

Illustration of Facebook audience targeting.

You can target your audiences by gender, age, location, language, and more options. This way, you can create more specific content and acquire more interaction.

  • Use Emojis

Facebook has 2,666 available emojis for use on the platform and over 700 million emojis are used every day in Facebook posts!

Commonly used emojis on Facebook.

Use the most intimate emojis to human psychology to add spirit and cheer to your content!

  • 40 Character Rule

The character limit on status updates on Facebook is 63,206.

However, you’ve probably heard of the 40 character rule!!

40 characters and fewer posts were found to have the most interaction. Also, the shorter the field of explanation, the more interaction, the more likes, comments, and shares have been observed.

  • Don’t Use Links, Evoke Them!

Although users share links to provide traffic to their websites, they are restricted by facebook. They reach a far larger audience with their photos, statuses, and video posts.

Because Facebook restricts access to photos with link sharing, it is important to be careful!

So what do you need to do?

How can you use Facebook to drive traffic to your website?

The answer to this question is possible with a few tricks.

  • Evoke your website and share your link under the description section of your photo post.

e.g. ”You can follow us on our Instagram and Twitter account as @flatartagency“

  • Use Comments!

After sharing a photo or a status, you can share your desired links as a response.

In this case, Facebook doesn’t restrict access to your link. Furthermore, your post appears at the top of the comments. Therefore, you can easily convert people who are interested in your link and visit your website!

Let’s summarize this method;

Write your comment with your photo and share it. Wait 15 minutes, Facebook needs some time to detect the links. It will provide you maximum access and interaction within this period. After linking your website in the comment section of your post, it'll be shown to all users and receive incredible feedback!

I hope that my advice doesn’t result in any misuse, because there are millions of other engineers working on facebook and they work every day to develop their systems. The only thing to be done is to think about the process from a user's pov!

Thank you for your time. :)

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