3 Effective TIPS to Increase Engagement Rates on Facebook

According to Wordstream’s statistics, Facebook is the most widely used social platform for quite a bit with 1.32 billion daily active users. No matter what your business goal, brand or lead generation is Facebook likely will make up a sizable part of your marketing strategy in the coming year.

Considering that Facebook enjoys 2.01 billion monthly active users each day, it became hard to reach targeted audiences on this social media channel.

In this article, we’re going to talk about how to increase engagement rates on Facebook with the help of some helpful strategies!

Illustration of Facebook icon with people.

Facebook trending module is very important to increase interaction. As you can see below, intense interactions with a new film have made the topic a trend. If you share your shares correctly with trend events, your interaction will increase directly by around 8%.
Here is what you need to do to increase interaction related to your topic;

  • Tag a verified Facebook page containing the source of the trend.
  • Use the hashtag to associate your share with the trending topic.

For instance, one of the popular writers from your country scandalize, you probably can’t see some shares other than this particular topic in your Facebook news feed. So it’s not hard to follow the trends, especially in your country!

Facebook became a trending platform with millions of posts a day and billions of likes.

As we see the importance of mobiles and tablets, it seems that trending will be the focus of mobile platforms.

So if you follow the order of the day an associate your posts with them, Facebook’s algorithm will be helpful to increase your engagement rates.

Be Original, Make a Difference!

As Bill Gates emphasized it’s importance, Content is king! As I mentioned in my previous blog post, everything in the digital marketing areas is moving towards the content focus. In addition to search engines, Facebook is rewarding the work done for users.

So how can we interact with the original content and make a difference?

  • Original Content and User Experience

As for search engines, content is very important for Facebook. Original comments and photo sharing will be useful to combine your content with Facebook technologies.

In this way, you will have more access and interaction than your previous, ordinary sharing.

Let’s dive into this particular topic, ‘how to increase our engagement rate with original content?

Analyze Yourself!

To be able to offer effective content, you need to learn what your audience is and what they’re looking for. Check out the most interactions with Facebook insights and look for common points!

  • Use Targeting

Illustration of Facebook audience targeting.

You can target your audiences by gender, age, location, language, and some other options. This way, you can create more specific content and have more interaction.

  • Use Emojis

Facebook has 2,666 available emojis for use on the platform and over 700 million emojis are used every day in Facebook posts!

Commonly used emojis on Facebook.

Use the most intimate emojis to human psychology to add a spirit to your content!

  • 40 Character Rule

The character limit on status updates on Facebook is 63,206.

However, you’ve probably heard of 40 character rule!!

40 characters and fewer posts were found to have the most interaction. Also, the shorter the field of explanation, the more interaction, the more likes, comments, and share has been announced.

  • Don’t Use Link, Evoke it!

Although users share links to provide traffic to their websites, they are restricted by facebook. Accordingly, they reach far less audience with their photos, status, and video posts.

Furthermore, Facebook restricts access to photos with link sharing. So, better be careful!

So what do we need to do?

How can we provide traffic to our website?

The answer to the question is possible with a few tricks.

  • Evoke your website and share your link under the description section of your photo post.

”You can follow us on our Instagram and Twitter account as @flatartagency“ can be given as an example.

  • Use Comments!

After sharing a photo or a status, you can share your desired links as a response.

In this case, Facebook doesn’t restrict access to your link. Furthermore, your post appears at the top of the comments. Therefore, you can easily convert people who are interested in your link and visit your website!

Let’s summarize this method;

Write your comment with your photo and share it. Wait 15 minutes, Facebook needs some time to detect the links. It will provide you maximum access and interaction within the period. After linking your website in the comment section of your post, you’ll be shown to all users and receive incredible feedback!

I hope that my advice doesn’t cause misuse, because there are millions of other engineers working on facebook and they work every day to develop their systems. The only thing to be done is to think about the process user-oriented!

Thank you for your time. :)