Let's find out…
The above requirements are specified by Google's Terms of Service.
Google Analytics is by far the most popular web traffic analysis tool.
It helps track how your website is doing overtime, which pages are getting the most traffic and how visitors are moving around your site.
What is Google Analytics? If you're reading this, chances are you already know what analytics is.
But some of you might be in the dark on what exactly it is.
Google Analytics is one of the world's most famous pieces of free website-analytics software.
There are many tools out there for collecting website analytics, but Google Analytics is the one that is used most often.
This is because it can provide a lot of valuable insights about your visitors, from the pages they visit to their geographic location.
The thing is, people don't always fully understand what goes on behind the scenes or how Google Analytics collects data.
Google Analytics collects information about your website visitors, app users, and their online habits through a technological instrument called cookies.
Cookies are used by Google Analytics to remember a user's behavior and to share this information with you.
Transparency is critical for data privacy, and Google Analytics is no exception.
Because Google Analytics tracks users and collects data about their behavior, website owners must disclose such data processing action to their visitors.
See the details on their official Policies page.
For example, the below statement is from Google's Terms of Service document:
Google clearly stated in the "Privacy" section of the legal document that you should:
As an advertiser, you have the option to purchase Google Analytics Advertising Features such as AdWords remarketing and conversions tracking.
You may use Google Analytics Advertising Features to enable components that aren't accessible in regular implementations. The following are some of the advertising features:
Let's also see the below screenshot taken from Google's Policy requirements for Analytics Advertising features:
Therefore, you should inform users about:
We all know what they are, and we use them every day. Before the GDPR, many people didn't really give much thought to cookies.
A cookie was just a helpful feature of your favorite websites – it could tell whether you're logged into an account on that site, keep track of your top articles read on a blog, or show you customized ads based on your browsing habits and location.
Google Analytics cookies are used to store information about how visitors interact with your website.
Google Analytics also gathers Internet Protocol (IP) addresses to offer and maintain the service's security, as well as to provide website owners an idea of which country, state, or city their visitors are from throughout the world (also known as "IP geolocation").
You can read more about the detailed version of the data collection by Google Analytics on their support page.
They are much more likely to allow you to use their data if they feel informed about the how's and why's of data collection.
And with that, you should be well on your way to satisfying the legal requirements of the GDPR, other privacy laws, and Google's Terms of Service and Analytics contracts.
For breaking GDPR standards, Austria's Data Protection Authority has prevented Google Analytics from being used on European websites.
European businesses must now decide whether or not to remove Google Analytics from their websites or face a fine for breaking the GDPR.
Either the United States' surveillance rules must be changed, or US companies must host data of European customers in Europe.
Google analytics constantly updates policy so it's hard to follow and can be manipulated. You can track the older versions of the policies by years.