How to Go Viral on Social Media Campaigns? / 5 Brand Example (video)

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Wondering how to succeed in your Social Media Campaigns?

It seems like everyone wants to find success on social media or go viral these days. However, what does that even mean and how do you do it?

Illustration of Social Media Marketing.

That’s what we’re gonna talk about today.

An effective social media campaign is one that promotes your product or service, builds brand awareness, and really creates a sense of community.

How to Succeed in Social Media Campaigns?

By being sharable.

Social media campaigns sharing illustration.

Social media is all about sharing what’s going on in our lives, our thoughts, and what’s important to us.

If you can get people to do that with your branded content than you’ll be sure that people will take notice.

5 Successful Brands & Ideas

Successful brand which is succeed in social media campaign.

So this one started a little bit by accident in 2013 when artist Palo Devali encouraged fellow artists and photographers to reimagine the logo and then share it to the platform.

Then in 2016 when Instagram actually redid their logo, everyone hated it, so it started to catch on again and users from all backgrounds started to share their own interpretations, and it really gave them the opportunity to show their love of the platform and get creative.

Social media campaign example.

KnowYourLemons

Know your lemons social media campaign.

So this was a campaign created by Worldwide Breast Cancer for Facebook to encourage survivors to really share their personal stories and also build awareness by sharing lesser-known symptoms and facts about breast cancer.

The campaign really worked because it took a serious topic and made it light-hearted using a playful hashtag.

It also created comfort by using humor to encourage people to discuss the topic more.

Baskets

Baskets social media campaign example on Instagram.

So this one’s a little weird, it was created by the FX Network to promote a dark comedy about a man who really dreams of being a professional clown.

I know it’s really weird but the campaign is great. Basically what they did is they set up a fake profile for Chip Baskets on LinkedIn and this campaign was really great because it felt totally natural.

If you weren’t familiar with the show or Zach Galifianakis, you probably would think it was real. It was funny, it was unexpected, it was great.

WeAreHere

Airbnb social media campaign.

So this was a campaign on Facebook by Airbnb to promote their new app.

Basically what they did is they have six people live to stream their travels via helmet cam on the platform.

It really worked because it tapped into their user’s love of adventure and then got a ton of live engagement via likes, shares, and comments.

Avoracle

Avoracle social media campaign.

This was a campaign for both Twitter and Facebook by the British company Lidl. Basically what they did is they tap into the relatable experience of slicing into an avocado and not knowing which side the pit was gonna be on to predict the winner of soccer matches and people loved it.

They were betting on the outcome and sharing on social.

It really worked because it tapped into an experience everyone’s had and a new current event.

So there you have it, those are our five social media campaigns. Hope these examples are useful for you to succeed in with your brand in 2018!

If you want to ask questions or share your experience, we’re always happy to hear from you!

2 comments
  1. Hi Mia,

    If you can give me some advice on how to make a Youtube video go viral, I will be appreciated.

    Regards,

    Shirley

  2. Of course Shirley, well it has to be remarkable. What I mean is it should be conveying a real value. So being cool is not enough 🙂

    Also, it needs to excite people. In this case, you should provide a strong call to action to make people share your video content. If it is shareable, we call it “viral”.

    Also, you should upload it and share the video on various channels. Of course, it’s up to you but better try your best! Another important part is to reach influencers who have big audiences on Youtube. However, you should pick those people wisely because irrelevant influencers that post a different kind of videos won’t be helpful. For example, if your video is about digital marketing. Find a professional who uploads videos about digital marketing.

    In order to pick their attention, you should provide niche comments and show your interests. In order to get a chance, you should make an effort I guess. 🙂

    Of course there many other tactics to go viral with Youtube videos but I tried to summarize the main points that will help you.

    Have a great day,

    Mia

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