Wondering how to succeed in your Social Media Campaigns?
It seems like everyone wants to find success on social media by going viral these days. However, what does that even mean and how do you do it?
That’s what we’re gonna talk about today.
An effective social media campaign is one that promotes your product or service, builds brand awareness, and really creates a sense of community.
By being sharable.
Social media is all about sharing what’s going on in our lives, our thoughts, and what’s important to us.
If you can get people to do that with your branded content then you’ll be sure to catch people's attention.
So this one started a little bit by accident in 2013 when artist Palo Devali encouraged fellow artists and photographers to reimagine the logo and then share it to the platform.
Then in 2016 when Instagram actually redid their logo, everyone hated it, so it started to catch on again and users from all backgrounds started to share their own versions, and it really gave them the opportunity to show their love of the platform and get creative.
So this was a campaign created by Worldwide Breast Cancer for Facebook to encourage survivors to share their personal stories and also build awareness by sharing lesser-known symptoms and facts about breast cancer.
The campaign really worked because it took a serious topic and made it light-hearted using a playful hashtag.
It also created comfort by using humor to encourage people to discuss the topic more.
This one’s a little weird, it was created by the FX Network to promote a dark comedy about a man who dreams of being a professional clown.
I know it’s really weird but the campaign is great. Basically what they did is they set up a fake profile for Chip Baskets on LinkedIn and this campaign was great because it felt totally natural.
If you weren’t familiar with the show or Zach Galifianakis, you would probably think it was real. It was funny, it was unexpected, it was great.
This was a campaign on Facebook by Airbnb to promote their new app.
Basically what they did was have six people livestream their travels via the helmet cam on the platform.
It worked because it tapped into their users' love of adventure and then got a ton of live engagement via likes, shares, and comments.
This was a campaign for both Twitter and Facebook by the British company Lidl. Basically what they did is they tapped into the relatable experience of slicing into an avocado and not knowing which side the pit was gonna be on to predict the winner of soccer matches and people loved it.
It worked because it tapped into an experience everyone has had and a new current event.
So there you have it, those are our five social media campaigns. Hope these examples are useful for you to succeed with your brand in 2019!
If you want to ask questions or share your experience, we’re always happy to hear from you!
Additionally, I highly recommend that you visit our "What is Hashtag and Why Do We Need It?"" article to increase your leads on social media!