Google is constantly evolving. With the algorithm shifting, the variety of data presented within its research results is shifting too.
Because of this, it’s essential that you understand all the settings that have been implemented over the years. Why? Because it will ensure that your site stays consistent and that you get the maximum volume of search traffic. Therefore, Neil Patel has served 6 essential tips to keep up with new updates and increase your google search traffic.
Here are 6 things you need to be aware of to rank better:
Have you ever searched “how to gain more retweets?” If you have, you’ll see that the results look like this:
Can you see what Google did? It pulled ten tips from the Crazy Egg article and placed them at the top of the search result. This is due to the fact that Google is now better able to understand the meaning of words and phrases since its Hummingbird update.
The cool part about this is that if you answer questions within your content, you can have your blog listed right at the top like Crazy Egg’s is.
When leveraging this tactic, make sure you are answering specific questions such as “how to get more retweets” or “what color is the sun.”
This tactic worked so well that the post generated 2,954 visitors in the last 30 days from Google. And those visitors stayed on the page for at least 6 minutes. That is really high, considering that the average time-on-site for the whole blog is 49 seconds.
The reason the time-on-site is much higher for this one article is because visitors have a clear understanding of the content they are about to see. They saw a preview of the content within the Google search result, so they clicked through. You know that they are extremely qualified visitors.
Why would Google display your site on international search engines’ results when it can showcase listings that are aimed towards that area and, more importantly, listings that are in the true language?
Sure, you may still get some traffic from Google’s international search engines, but you will get better traffic if you translate your content into each individual language.
According to Neil Patel’s experiment on his website, he translated all of the blog posts into 60 other languages. So far, it has shot up his number of indexed pages to over 1,000. That’s not bad, considering that he didn’t have even 30 indexed pages before.
If you want to learn about how you can translate your website into multiple languages, check out this article by Google.
If you have a WordPress blog, you can easily solve this problem by installing the Transposh plugin.
As these translated blog posts are getting visitors, he was seeing more traffic to his blog page!
During only a few days, he has seen 1,029 visitors coming to these translated pages.
Over the years, Neil has done tons of link building experiments. What has worked extremely well is getting authority sites to link to his internal pages.
It’s not easy to do, but it can help grow your google search traffic rapidly, especially if your blog or website is new. Just look at the Google search traffic of Neil’s personal blog.
As you can see from the image above, his google search traffic increased by over 60% in 30 days. It’s mainly due to links from authority sites. Neil was generating them through PR deals with companies like Audience Bloom. He was pitching authority sites, like Forbes, anecdotes about his website…
Seldom did they receive the pitch but the big message was that Audience Bloom only prices you when a story gets allowed.
If you don’t have the money to pay a company to help you do this, you can also try to get these authority links on your own. All Audience Bloom is doing is pitching stories to tons of contributors. It’s just another form of outreach… it’s a lot of work, but it does help.
Have you ever noticed that Google has been showcasing regional corporations in search results? Search for terms like “SEO company,” as Neil did, and you’ll see your results will be different from these:
Why? Because those results were tailored to Neil due to the fact that he was in Los Angeles during this period.
If you want to maximize the amount of google search traffic you’re receiving, you can do a few things:
1. Create localized sites per each region you are targeting—a site for each major city where most of your business comes from. 2. Create landing pages targeting each city you want to rank well in. Yelp does a great job of this, and it has worked extremely well for them.
Now, option 1 is probably a bit unrealistic, but option 2 is doable. Just make sure the content you are placing on each city page is unique and high in quality, or else you will get slapped with a Panda penalty.
Consumer websites know that their sites must-have mobile compatible settings, but B2B sites are still unfamiliar with this. Why? Because they know that very few people utilize mobile devices when examining a B2B site.
Google has been seeing a huge increase in mobile searches. Users spend on average 69% of their media time on smartphones. This is also why Google is taking load time into account when ranking sites now.
If you want the best rankings, make sure your site is responsive and loads fast. It may not boost your google search traffic in the short run, but it should in the long run.
Wouldn’t it be excellent if everyone who suggested your site actually connected with you? Neil wished that were the case, but a lot of people forget to add the link. So, all you are left with is “brand mentions”… which Google calls “implied links.”
Google actually has a patent that covers this, and it discusses how implied links can potentially be used to impact rankings.
This means you shouldn’t just focus on links. Having such mentions on authority sites, even if you aren’t getting a link, can still help with your rankings.
A good way to get more brand mentions is to get interviewed. When someone interviews you on his/her website or blog, he/she will usually link to you. In the worst-case scenario, they will at least mention your and/or your company name.
We like sharing our knowledge with our visitors! You are very welcome to use our infographic on your own website for presenting some excellent information about how to increase your website's Google Search traffic in 6 steps.
If you are a marketer, practicing SEO isn’t enough. Surely, honing your abilities can’t hurt, but if you don’t stay up to date with the newest trends and news, your opponents will beat you.
Don’t just pay attention to the trends Neil Patel mentioned above. Continually look out for other trends and changes as you use Google on a daily basis for organic traffic
Source: Neil Patel