Conversion Rate Optimization 8 TIPS with Video

Do you want your website to convert more traffic, leads, sales, and customers?

Conversion Rate Optimization Tips Youtube Video Image of Popupsmart's Channel

Well, we transcripted this video to give you 8 tips to help you increase your website’s conversion rate.

Why is Conversion Rate Optimization Important?

Anybody can build a website, but not everybody has a website that actually produces the highest amount of sales with lead generation and customers as possible.

Your website is your best salesperson. It works 24/7 and never calls in sick it. It works through all the holidays and has your perfect sales pitch every single time.

So, the key is to make sure that your website is converting all of its traffic at the highest rate. We have eight tips to help you do that.

8 TIPS to Increase Conversion Rate

Illustration of conversion rate optimization (CRO).

1. Pass the Two and a Half Second Rule

Studies show that when somebody clicks to a website, they give you about two and a half seconds before hitting the back button if they don’t find what they’re looking for.

So the key is that within two and a half seconds you have to make it very clear who you are, how to contact you, what you do, and how to move to the next step.

2. Search Your Competitors

Illustration of conversion rate optimization.

Go to Google, search for your competitors, click on their website. Look at their websites and then look at yours and be honest with yourself.

Do you look the best?

Would you pick you?

Your customers are doing that same process when they’re researching whom they need to do business with.

3. Keep Your Design Smooth & Simple

Less is more.

Don’t give somebody a tidal wave of content as soon as they go onto your page.

This is going to cause them to hit the back button. What you want to do is summarize it with just one quick sentence, your WOW line which is what makes you different.

Why somebody should really go with you?

Tighten it up, don’t get too wordy. The wordier you are the more people that leave your site and drop your conversion rate.

4. Have Smooth, Easy Navigation & a Clear Conversion Funnel

When somebody comes on your website, lands on your page they really need to be able to understand how to get where they want to go. If that’s difficult you’re going to lose them.

Think out that conversion funnel process. Have a clear path to conversion.

If you have a clear cap path to conversion, you’re going to have a higher conversion rate.

5. Have High Trust

Websites with high conversion rates also have high trust.

People aren’t going to convert if they don’t trust you. Make sure you have trust badges, highlight some of your awards, experience, reviews, etc.

6. Test & Check Your Site on Mobile

Illustration of having a responsive design to increase conversions.

So many business owners get caught up at work looking at their site on their desktop and it looks amazing. However, they’re failing to really check it on the mobile phone.

Check it on the mobile phone and check on multiple devices to make sure it loads well. Make sure that your call to action is above the fold.

When somebody loads your homepage, they don’t need to scroll down to see that information. It should be there right away because if it’s not, you’re failing on the two and a half second rule and you’re losing out on conversion.

7. Use Multi-Channel Retargeting

97% of your traffic typically not going to convert the first time it comes to your site.

This doesn’t mean that it’s bad traffic. It just means that they’re in research mode and not ready to convert right now.

So by retargeting those people across multiple channels such as Google, YouTube, Instagram, Facebook, you’re staying top of mind.

That’s going to increase your overall conversion rate as time goes by.

8. Have Strong Ad Copy

Both paid and organic is key to a high conversion rate.

If you have people coming to your site that should really be coming to your site, it’s going to make your conversion rate look bad. So, you want traffic coming to your site that’s very targeted and wants what you provide.

If you’re putting up information on social media posts, things that are not relevant to your business hurt your conversion rate.

So hopefully, this content helps you understand eight tips to increase your overall conversion rate. If you have any questions please ask and I’ll try to answer ASAP!

To get more detailed information on conversion rate optimization, take a look at our guide!

22 Tips for Conversion Rate Optimization Infographic

22 Tips for Conversion Rate Optimization Infographic

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