28 min read

A Guide to 15 Best CRM Tools for Businesses in 2024

As companies across the globe embrace digital transformation, customer relationship management (CRM) tools have become indispensable for nurturing customer connections, driving sales, and fostering long-term growth.

By using CRM tools for your business needs, you can increase the productivity and efficiency of your team and achieve your goals.

In this blog post, we will explore the best 15 CRM tools in the market with their top features and pricing details to help you make an informed decision for your business needs.

Let's dive in!

Top 15 CRM Tools You Can Use for Your Business

We listed the top 15 CRM tools you can use for your business. By discovering this CRM comparison, you can find a tool that fits your business and start achieving your goals.

1. HubSpot - Best for integration possibilities

a screenshot of the landing page of HubSpot, which is a CRM tool

HubSpot is a CRM platform that includes software, integration, and resources for marketing, sales, and customer service.

Top Features:

  • You can keep your sales contacts organized thanks to contact management easily.
  • It seamlessly integrates with over 1,400 tools in HubSpot's app marketplace.
  • Features like Email Templates, Email Tracking, Document Tracking, Conversation Intelligence, and Call Tracking can improve prospect engagement.
  • You can deepen relationships with your audience and prospects using features like Meeting Scheduler, Calling, and Live Chat.
  • Collaborative tools for Account-Based Marketing are available to build relationships with high-value target accounts.
  • HubSpot offers education through free HubSpot Academy courses and 24/7 customer support.


  • Free plan includes contact management, deal pipeline, quotes, live chat & meeting schedule.
  • The Starter plan starts at $45 per month and includes everything in free, simple automation, goals, conversion routing, and multiple currencies.
  • The Professional plan starts at $450 per month and includes everything in the starter, deal stage, task, and lead rotation automation, sequences, teams, and custom reporting.
  • The Enterprise plan starts at $1,200 per month and includes everything in professional, custom objects, predictive lead scoring, playbooks, and forecasting.

G2 Rating: 4.4/5

See HubSpot reviews on G2.

2. Salesforce Sales Cloud - Best for customization

a screenshot of the landing page of Salesforce Sales Cloud, which is a CRM tool

Salesforce Sales Cloud is a cloud-based customer relationship management application of Salesforce.

Top Features:

  • Sales Automation allows you to increase productivity by automating repetitive tasks, thanks to activity tracking and workflows.
  • Sales Engagement add-on helps you to activate every sales channel through a single app.
  • The Forecast Management feature provides solutions to win more with AI-driven insights and data-driven decisions.
  • You can get meaningful insights to accelerate every stage of the customer buying journey.
  • Opportunity Management feature tracks sales opportunities and improves customer activity tracking.
  • With Revenue Cloud add-on, you can find efficient growth on any channel with CPQ, Billing, and Subscription Management.


  • The Essentials plan starts from €25 per month, providing sales and customer service tools in one app.
  • The Professional plan starts from €75 per month, and it provides a complete sales solution for any size team.
  • The Enterprise plan starts from €150 per month, and it provides deeply customizable sales CRM for businesses.
  • The Unlimited plan starts from €300 per month, providing the ultimate platform for growth.

G2 Rating: 4.3/5

Explore Salesforce Sales Cloud reviews on G2.

3. Pipedrive - Best for simple & visual sales pipelines

a screenshot of the landing page of Pipedrive, which is a CRM tool

Pipedrive is a sales CRM and pipeline management software with a user-friendly interface and solutions. It can help you get qualified leads and grow your business.

Top Features:

  • Sales Software product of Pipedrive includes sales automation, managing leads, insights and reports, email and communications, and CRM.
  • Pipedrive's CRM platform helps users to organize, track, and enhance the customer experience across the entire lifecycle.
  • You can automate communications and simplify processes for stronger customer relationships.
  • Mapping the sales pipeline to understand customer buying journeys and encourage conversions is possible.
  • You can automate tasks like prospecting, lead qualification, and customer communications for a personalized experience.
  • By tracking sales and financial performance, you can identify areas for improvement.

Pricing: A 14-day free trial is available.

  • The Essential plan starts from $12.50 per user per month, and it is great for organizing and setting up simple sales processes.
  • The Advanced plan starts from $24.90 per user per month, and it is great for easy-to-use email and automation.
  • The Professional plan starts from $49.90 per user per month, and it is suitable for optimizing performance with customizations and reporting.
  • The Power plan starts from $59.90 per user per month, and it is great for larger teams.
  • The Enterprise plan starts from $74.90 per user per month, and it is great to experience all the features of Pipedrive.

G2 Rating: 4.2/5

See Pipedrive reviews on G2.

4. Keap - Best for ease of use

a screenshot of the landing page of Keap, which is a CRM tool

Keap is a small business CRM and automation tool that provides solutions for small businesses to save time and effort.

Top Features:

  • Keap's solutions include small business automation, small business CRM, reporting and analytics, dedicated mobile number, integrating apps, marketing automation, lead capture, email marketing, text marketing, sales automation, lifecycle automation, and more.
  • You can optimize customer experiences and effectively manage day-to-day tasks with Keap's client management software.
  • Thanks to automated lead capture, you can keep track of new leads from custom lead forms, landing pages, and social media.
  • You can trigger personalized follow-ups by tagging and segmenting contacts based on client data and activity.
  • It seamlessly integrates with thousands of apps like Gmail, PayPal, Quickbooks, and more.
  • Easy and free migration from other systems are available, including contacts, automation, email templates, and landing pages.

Pricing: A 14-day free trial is available.

  • The Pro plan starts from $159 per month and includes 1500 contacts and two users, email marketing, sales & marketing automation, a dedicated phone line, automated lead capture & follow-up, lead & client management, and more.
  • The Max plan starts from $229 per month and includes 2500 contacts and three users, everything in Pro, plus lead scoring, lead source attribution, multi-page landing pages, upsells & discounts, promo codes, and more.
  • Max Classic plan, which is suitable for advanced marketing and sales team needs, has custom pricing, so you can ask sales for details.

G2 Rating: 4.2/5

See Keap reviews on G2.

5. Zoho CRM - Best for startups

a screenshot of the landing page of Zoho CRM, which is a CRM tool

Zoho CRM is an online sales CRM tool that allows users to manage sales, marketing, and support in one place.

Top Features:

  • Streamlining work experience and maximizing productivity with automated workflows and customer journey management are possible.
  • With lead management solutions, you can capture leads, automate lead scoring, identify leads that will convert, and follow up thanks to contact details.
  • Sales process builder solutions allow users to bring offline sales processes to CRM to ensure sales reps follow them each time.
  • You can make informed decisions with Zoho CRM's advanced analytics tools and leverage AI for accurate predictions.
  • Omnichannel solutions like email, telephony, and social and customer portals help you to get notified when someone interacts with your brand.
  • You can integrate Zoho CRM with over 800+ apps seamlessly through Zoho Marketplace.

Pricing: A 15-day free trial is available.

  • The Standard plan starts from €12 per month per user, and it is suitable to automate and optimize the sales cycle.
  • The Professional plan starts from €20 per month per user, and it is great for improving customer acquisition and accelerating growth.
  • The Enterprise plan starts from €35 per month per user, and it is suitable to manage global CX operations with the complete CRM.
  • The Ultimate plan starts from €45 per month per user, and it is great to scale exponentially with dedicated BI capabilities.

G2 Rating: 4/5

See Zoho CRM reviews on G2.

6. Zendesk - Best for customer support

a screenshot of the landing page of Zendesk, which is a CRM tool

Zendesk is a customer service software and sales CRM that provides solutions for enterprises, small & medium businesses, startups, employee experience, industries, and conversational CRM.

Top Features:

  • Reporting and analytics provide pipeline visibility, accurate forecasting, pipeline analysis, and advanced insights with pre-built dashboards.
  • With custom dashboards, you can create custom performance dashboards by using ten drag-and-drop widgets and monitor sales performance.
  • Thanks to productivity tools, including email integration, deal management, sales engagement tools, and the Task Player, you can increase your revenue.
  • You can customize Zendesk Sell to fit your business needs and integrate easily with existing solutions using rich, open APIs.
  • You can easily install top applications and integrations from the Sell marketplace to enhance marketing automation and billing processes.
  • By using a mobile app, you can stay connected to your prospects and audience with additional capabilities like geolocation.


  • Sell Team plan starts from $19 per month, and it is suitable for sales teams. It includes sales essentials to track & organize leads, contacts, and deals.
  • Sell Growth plan starts from $55 per month, and it is suitable for growing sales teams. It allows you to manage the complete sales process with sales tools that include advanced forecasting and analytics.
  • Sell Professional plan starts from $115 per month, and it can be great for scaling sales teams. It aims to increase efficiency with task automation, lead and deal scoring.
  • Sell Enterprise plan starts from $169 per month, and it is great for multi-department sales teams and teams with advanced needs. It includes enterprise-level features.

G2 Rating: 4.2/5

Discover G2 reviews of Zendesk.

7. Monday Sales CRM - Best for project management

a screenshot of the landing page of Monday Sales CRM, which is a CRM tool

Monday Sales CRM is a sales CRM and project management software with solutions to manage leads, customer relationships, sales pipeline, and tasks.

Top Features:

  • You can centralize and track customer communication with email sync & tracking, email templates, and mass emails for efficient outreach.
  • You can easily track pipelines, targets, and team performance with custom dashboards and sales forecasting.
  • Organizing all data in one place by importing existing leads and merging duplicate data is possible and can be useful for seamless CRM functionality.
  • You can capture leads from various sources and access your CRM anywhere with mobile communication and contact management.
  • Thanks to no-code automation, you can save time, manage your sales pipeline without switching tabs, and unlock the power of integrations for your CRM needs.


  • Basic CRM plan is for €10 per seat per month and includes unlimited, customizable pipelines, unlimited contacts, unlimited boards, templates for lead, contact & deal management, and more.
  • Standard CRM plan is for €14 per seat per month, and includes advanced account, contact & deal management, 2-way email integration with Gmail & Outlook, activity management, and more.
  • Pro CRM plan is for €27 per seat per month and includes sales forecasting, email templates with custom parameters, email tracking & automation, mass emails, Google Calendar sync, and more.
  • Enterprise CRM plan includes lead scoring, team goals, advanced analytics, account management, documents for sales, enterprise-scale automation & integrations,and more. It has custom pricing, so you can contact sales for details.

G2 Rating: 4.6/5

Explore Monday Sales CRM reviews on G2.

8. Ontraport - Best for automating online transactions

a screenshot of the landing page of Ontraport, which is a CRM tool

Ontraport is a CRM and automation platform that provides tools for selling and marketing. Its solutions include sales & CRM, no-code web apps, payments, pages & forms, and marketing automation.

Top Features:

  • You can easily centralize and track communication with customers, utilizing email sync, templates, and mass emails for efficient outreach.
  • It includes a Mobile CRM App for on-the-go business management, Custom Objects for flexible data storage, and Smart Pipelines for streamlining processes.
  • Unified Contact History offers a complete view of the buyer's journey, while Task Automation and Calendar integration improve team efficiency.
  • You can streamline sales processes and marketing automation through seamless integration with other platform features like Pages, Forms, and Payments.
  • Making data-driven marketing decisions becomes easier with lead scoring and routing, identifying hot leads, and routing them to the right reps.


  • The Basic plan starts at $24 per month and includes email and text message automation, web forms, and pages.
  • The Plus plan starts at $83 per month and includes add payments, memberships, website personalization, advanced CRM, and more.
  • The Pro plan starts at $124 per month and includes deep customization, marketing tracking and testing, partner programs, user roles, and permission management.
  • The Enterprise plan starts at $249 per month and includes unlimited everything, enterprise-grade security, and scale.

G2 Rating: 4.5/5

Explore Ontraport reviews on G2.

9. Freshsales - Best for managing leads

a screenshot of the landing page of Freshworks' Freshsales, which is a CRM tool

Freshworks' Freshsales is a sales CRM software that helps users to build pipelines and grow businesses.

Top Features:

  • With AI-powered contact scoring, you can identify high-intent leads quickly and personalize customer engagement using the contact scoring feature, which analyzes customer behavior on your website or app.
  • Predictive deal insights allow you to drive revenue with intelligent sales insights, leveraging AI-powered recommendations and predictions to optimize your sales strategy and close the best deals.
  • Using intelligent workflow solutions, you can automate tasks such as lead assignment, email sending, task creation, and more.
  • Behavior-based sales sequences are useful for faster and more efficient outreach.
  • While automating your sales tasks, you can welcome new leads, update contact status, send invoices, qualify leads automatically, convey the message, follow up, prepare for appointments, and more.


  • Free plan is available and includes contact & account management, contact lifecycle stages, built-in chat, email & phone, 24x5 support, and mobile app.
  • The Growth plan is for $15 per month per user and includes everything in the Free plan, plus a visual sales pipeline, AI-powered contact scoring, sales sequences, up to 2,000 bot sessions per month, and WhatsApp Business.
  • The Pro plan is for $39 per month per user and includes everything in growth, plus multiple sales pipelines, time-based workflows, AI-powered deal insights & next best action, up to 3,000 bot sessions per month, sales teams & territory management.
  • The Enterprise plan is for $69 per month per user and includes everything in pro, plus custom modules, AI-based forecasting insights, audit logs, up to 5,000 bot sessions per month, and a dedicated account manager.

G2 Rating: 4.5/5

Explore Freshsales reviews on G2.

10. Nimble - Best for managing prospects

a screenshot of the landing page of Nimble, which is a CRM tool

Nimble is a CRM software that provides solutions to enrich contacts with social and business data, streamline workflows, and more.

Top Features:

  • Nimble offers Contact Management, Sales and Marketing automation, business intelligence, social listening and engagement, and mobile/browser app capabilities.
  • You can automatically combine contacts, social media connections, communications, inboxes, calendar appointments, and contacts from your apps into one unified relationship manager.
  • With email tracking solutions, you can send trackable, templated emails to monitor opens and clicks, identify follow-up opportunities, and access analytics.
  • Pipeline management allows you to stay on top of your sales funnel with a visual representation of your pipelines.
  • Activities solutions allow you to manage your team's tasks, events, calls, and more with a unified activity tracking dashboard.
  • Nimble updates contacts with critical details, such as company name, title, location, experience, education, shared relationships, mutual interests, and more, making it easier to take action.

Pricing: Free trial is available.

  • Nimble Business plan starts at $24.90 per month per user.

G2 Rating: 4.5/5

Discover Nimble reviews on G2.

11. SugarCRM - Best for medium-sized businesses

a screenshot of the landing page of SugarCRM, which is a CRM tool

SugarCRM is a CRM software that assists you in connecting your sales, marketing, and service teams. It provides solutions for marketing automation, sales automation, customer service, and app marketplace.

Top Features:

  • With Sales Automation solutions, you can focus on the right prospects and manage your sales pipeline.
  • Sales Automation feature of SugarCRM helps you to improve win rates with AI-based predictive forecasting and omnichannel capabilities.
  • You can improve your customer journey by visualizing it and getting useful insights.
  • You can empower your customer service and get the most out of customer service solutions to make your team more productive.
  • Customer service tool can help you track and analyze customer interactions, support tickets, chats, and feedback.


  • The Sell plan starts at $49 per user per month and includes three user minimum.
  • The Serve plan starts at $80 per user per month and includes three user minimum.
  • The Enterprise plan starts at $85 per user per month and includes three user minimum.
  • The Market plan starts at $1000 per month for 10K contacts and includes unlimited users.

G2 Rating: 4.2/5

See reviews of SugarCRM on G2.

12. Sage CRM - Best for tracking the performance of sales agents

a screenshot of the landing page of Sage CRM, which is a CRM tool

Sage CRM is a CRM tool of Sage, which offers business management tools.

Top Features:

  • You can automate sales tasks, track leads, opportunities, and close sales.
  • You can launch targeted email marketing campaigns and use Sage CRM to initiate email campaigns in MailChimp and track them, expanding growth.
  • Benefiting from real-time insights for improved customer retention and growth is possible.
  • You can collaborate across teams to avoid duplication of work tasks, which can increase productivity.
  • You can improve customer understanding to deliver exceptional customer experiences, boost retention, and drive revenue growth.

Pricing: You can contact sales for pricing details.

G2 Rating: 3.7/5

See reviews of Sage CRM on G2.

13. Nutshell - Best for collaboration

a screenshot of the landing page of Nutshell, which is a CRM tool

Nutshell is a pipeline and contact management software that provides all-in-one solutions for B2B teams.

Top Features:

  • CRM features include sales automation, reporting & analytics, email marketing, web form collection, team collaboration, contact management, and pipeline management.
  • You can reduce "non-selling activities" with automated lead advancement through defined goals and automated drip sequences for prospect communication.
  • You can automate personal email sequences triggered from specific pipeline stages, which can increase reply rates and save time on email communication.
  • Instantly viewing and tracking sales performance, and comparing the current month to previous periods, are possible.
  • You can forecast future sales with the information provided to estimate potential revenue.
  • You can reduce manual data entry by syncing phone contacts, capturing leads from your website, or scanning business cards on the go.


  • The Foundation plan starts at $16 per user per month, and it is a simple, flexible CRM to help teams organize their contacts.
  • The Pro plan starts at $42 per user per month, and it provides CRM, sales automation, and advanced reporting.
  • The Enterprise plan starts at $67 per user per month and provides unlimited features for big teams.

G2 Rating: 4.2/5

Explore Nutshell reviews on G2.

14. Apptivo - Best for cloud business management

a screenshot of the landing page of Apptivo, which is a CRM tool

Apptivo is a cloud business management software with various features for sales, email marketing, billing, and integration.

Top Features:

  • You can create custom views, layouts, and fields with drag & drop and toggles to visualize your workflow quickly.
  • Lead generation app ensures efficient follow-up and progression through the sales funnel,
  • Contact management tool centralizes contact information, eliminating the need for external note-taking.
  • You can generate and manage leads through email marketing solutions, collecting leads right from emails.
  • Thanks to activity tracking software with a comprehensive overview of team notes, emails, and reminders, you can efficiently manage day-to-day tasks and activities.
  • With the mobile CRM feature, you can manage sales, team collaboration, and outreach on the go.


  • The Lite plan starts from $10 per user per month and includes 18 apps, 100 custom fields per app, 25 workflows, and eight custom dashboards.
  • The Premium plan starts from $15 per user per month and includes 46 apps, 250 custom fields per app, 75 workflows, and 25 custom dashboards.
  • The Ultimate plan starts from $25 per month and includes 57 apps, 350 custom fields per app, 150 workflows, and 50 custom dashboards.
  • The Enterprise plan has custom pricing, and it includes 65 apps, 500 custom fields per app, 300 workflows, 100 custom dashboards, and more. You can contact the sales team for further details.

G2 Rating: 4.3/5

Read Apptivo reviews on G2.

15. Close - Best for inside sales teams

a screenshot of the landing page of Close, which is a CRM tool

Close is an all-in-one CRM tool for growing teams and startups. The product includes capabilities for CRM, communication, automation, and integrations.

Top Features:

  • You can set tasks for yourself and team members within leads, facilitating unique actions and collaboration.
  • Close offers calling, SMS, Zoom, email, and calendar integrations, making it a comprehensive solution without the need for additional apps.
  • You can keep track of pipeline health and address leaks with the Sales Funnel Report feature.
  • Prioritizing leads with Search and Smart Views while automating and expediting calling outreach with Power Dialer and Predictive Dialer is possible.
  • You can utilize leaderboards and user comparisons to train and track the skill development of your sales representatives.
  • It integrates with more than 100 native and no-code tools, which can increase your business' efficiency.


  • The Startup plan starts from $99 per month and includes store leads, contacts, three sequences, email and calendar sync, Zapier integration, and a power dialer.
  • The Professional plan starts from $299 per month and includes increased leads, contacts, custom fields, email templates, multiple pipelines, 25 sequences, and custom activities.
  • The Enterprise plan starts from $699 per month and includes custom objects, 100 sequences, call coaching, predictive dialer, custom roles & visibility permissions.

G2 Rating: 4.6/5

Explore the reviews of Close on G2.

Key Things to Consider When Choosing a CRM Tool

hand holding pencil at meeting

When it comes to selecting the perfect CRM tool for your business, you want to be certain it aligns seamlessly with your unique needs.

Here are some essential factors to keep in mind while choosing a CRM tool:

Business Requirements and Goals: Begin by evaluating your specific business requirements and long-term goals. Consider the size of your company and your target market. A CRM tool that suits your industry's needs can be a game-changer.

Whether you seek to boost sales, enhance customer support, or streamline marketing efforts, understanding your objectives will guide you toward the right solution.

Scalability and Flexibility: Ensure your chosen CRM tool can accommodate your expanding customer base and increasing data volumes. Scalability is vital so the tool can grow alongside your business without disruptions.

Additionally, opt for a flexible CRM solution that allows you to customize and adapt it according to your evolving requirements.

User-Friendliness and Ease of Use: A user-friendly CRM tool ensures smooth user adoption across your team. An intuitive interface and easy-to-navigate features reduce the learning curve, making it a breeze for your staff to embrace the new tool.

Furthermore, choose a CRM system that can seamlessly integrate with your existing software, avoiding costly and time-consuming implementation hurdles.

Integration Capabilities: Seek a CRM solution that integrates with your email clients, marketing automation platforms, project management software, and other essential business tools.

This integration streamlines data flow and minimizes redundant data entry, empowering your team with comprehensive insights and efficient workflows.

Customization Options and Personalization Features: Look for a CRM tool that offers robust customization options, enabling you to tailor it to your specific processes and branding. The ability to personalize customer interactions and automate personalized campaigns can significantly enhance customer engagement and loyalty.

Wrap Up

Choosing the best CRM system can benefit your business operations and elevate your customer relationships.

To cut a long story short, we listed 15 top CRM tools that you can use to grow your business in this blog post.

You can maximize your company's potential, foster enduring client loyalty, and achieve sustainable growth with the proper CRM solution at your side.

Take the first step toward enhancing customer relationships and amplifying your success today. Embrace the power of the best CRM tools, and watch your business flourish like never before!

Frequently Asked Questions

magnifying glass and frequently asked questions written on paper

Why Do I Need A CRM Tool for My Business?

CRM tools are crucial for handling leads, optimizing customer contacts, and building connections. They assist in uncovering sales possibilities, increase general customer satisfaction, and provide insightful data on client preferences, all of which contribute to the expansion of businesses.

Which Kind of Businesses Can Benefit from CRM Tools?

CRM tools are helpful for companies of all sizes and in all sectors. A CRM system may optimize your sales and marketing activities, enhance customer service, and improve your business operations whether you run a tiny startup or a major corporation.

How Do I Determine The Right CRM Tool for My Business?

To choose the best CRM tool, consider your business requirements, scalability needs, and integration capabilities with existing systems. Additionally, prioritize user-friendliness and customization options to ensure a seamless fit with your team's workflow.

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