In order to make your subscribers open your emails and read your message, we have some TIPS for you. After reading this article, you won’t have difficulties in subject lines anymore. We hope it’ll be helpful for you to increase your email open rates.
Table of Contents
- What Makes A Good Subject Line?
- Write Catchy Email Subject Lines With These 20 TIPS
- TIP #1
- Keep It Short and Frankly ‘’be yourself’’
- TIP #2
- Create a Sense of Urgency
- TIP #3
- Use Compelling Questions
- TIP #4
- Generate Curiosity
- TIP #5
- Use Personalization
- TIP #6
- Give a Sense of Exclusivity
- TIP #7
- Use a Familiar Sender Name
- TIP #8
- Use Emojis Intelligently
- TIP #9
- Use Controversial/Wow Subject Lines
- TIP #10
- Use Numbers and Lists
- TIP #11
- Don’t yell at people with your Subject Line
- TIP #12
- Be Relevant and Make a Schedule
- TIP #13
- Keep Your Word
- TIP #14
- Ask Your Subscribers Hopes and Goals
- TIP #15
- Make Them Feel Special
- TIP #16
- Write like a Friend
- TIP #17
- If-Then Subject Line
- TIP #18
- Begin with action verbs
- Use “YOU CAN” Subject Line
- A/B test your subject lines.
Let’s talk about the importance of email subject lines in order to increase email open rates but before diving into this subject, let’s start by conceptualizing this term.
Imagine that, you have a business and you’ve just started to send emails to build and grow an email list. We all know that sending emails is not enough to build an efficient list. 35% of people open emails based solely on the subject line. Furthermore, 69% of people mark messages as spam based on the subject line.
You may promote your products or services. However, you have to come up with strong emails that will actually be opened by your customers. Otherwise, it’s meaningless.
What Makes A Good Subject Line?
Short, clear, specific, simple, logical and personalized subject lines work better.
Wait a sec! Not that easy right?
You need to customize your own use, summarize your great content with a few words and make it interesting.
MailChimp conducted an email subject line study and found out that the short and descriptive subject lines that consist of visual pizazz with a little humor convert better.
Take a deep breath! We’re starting…
Write Catchy Email Subject Lines With These 20 TIPS
Keep It Short and Frankly ‘’be yourself’’
Don’t scare people by using more than 50 characters in your subject lines. Keep the details in your message and summarize the main points of your email. Don’t use sales language, try to reflect your brand with simplicity. Also, try to be sweet 🙂
Create a Sense of Urgency
As Jim Rohn said, “Without a sense of urgency, desire loses its value.”
In order to have a compelling subject line, you should trigger your customers with an immediate call to action. Try to make them think what if they don’t act fast, intuitively.
Use Compelling Questions
Questions trigger answers. Try to provoke opens and replies by using question subject lines. You can also refer your customer’s name to be more specific and interesting.
Conveying a message with a little mystery is always a good idea. You should implicate the benefit from opening that particular email. By doing that, you promise to give useful information that they can get. After providing that you’ll see the increase in your conversion rates. However, be careful not to have too obscured subject lines. Otherwise, you may be considered as spam. Be relevant and exciting.
Personalization is another key point of email subject lines. People like to see offers for themselves. If you compare a personalized and specific email subject with a general one; the first one wins!
Try to learn something special about your subscribers such as their interests, jobs or preferences. Make your emails catered toward the individual.
Give a Sense of Exclusivity
People like exclusive deals, offers, and information. Make them feel like sharing something special. For example,
Use a Familiar Sender Name
Set your sender name appropriately. It’s important to build trust with your subscribers.
”email@example.com” is a good example of an inviting sender name. Isn’t it? 🙂
Also, avoid the ‘no-reply’ sender name. People may consider you as a spam. In order to prevent that never use something like that: ”firstname.lastname@example.org.”
If you want to get detailed information about Spam Filters and much more click the link below:
Use Emojis Intelligently
A well-placed emoji can be great for building a warm relationship with your subscribers.
Use Controversial/Wow Subject Lines
If you’re confident in knowing your audience’s interests and perceptions you may use controversial subject lines in order to grab their attention. However, you should be very careful. If you have just built your email list and not sure about your subscribers taste yet, things can take a turn for the worse. Take time to understand your subscriber’s nature and then (if your business context is suitable) use shock, insult or controversy in your subject lines. For example;
- Everyone Is Gay: Social Media As Social Action
- Why Your 5-Year-Old Is More Digital Than Most CMOs
- Your Marketing Sucks: Why You Need to Think Local
Use Numbers and Lists
If you’re following our blog, we always emphasize the importance of ‘’Numbers’’.
In a study conducted by Christopher Packham in MedicalXpress,
‘’Numerosity as a primary visual property can be formally described in terms of topological invariants.’’
So, if you add numbers into your subject line, you grab your subscribers’ attention, as our brains are naturally curious to numbers. Also, that kind of subject lines is always easy and quick to read.
Don’t yell at people with your Subject Line
A lot of people still sending emails with a subject line like;
“OPEN NOW AND GET 80% DISCOUNT!!!!!”
Unfortunately, it’s not working. It’s actually distasteful…
No one likes to be yelled at and that kind of subject lines make people rub the wrong way… You should always use an engaging and humanlike language to make people comfortable and get their attention.
Be Relevant and Make a Schedule
The main reason for people to subscribe to an email list is they want to be kept informed about a given topic, product or offers. You should use timely headlines or compelling trending topics to grab your subscribers’ attention. Also, make a wise schedule to send your emails. No one wants to get an email from you 3 times a day. Have a weekly and monthly plan to make your subscribers your loyal fans.
Keep Your Word
Don’t make false promises to get your email opened. This is not good for your reputation and trustworthiness. Always, be honest. Otherwise, results will not good for you, if you don’t make good on your commitments.
Ask Your Subscribers Hopes and Goals
If you want to build an emotional contact with your subscribers better asking for their intentions. You may ask them or their business to conceptualize themselves in future. You may ask some questions about how their life could be better or how they reach their business goals in the next 6 months. People like daydreaming about the future. You can trigger your email open rate with an appropriate and emotional subject lines.
Make Them Feel Special
Build loyalty by make them feel like they’re on the inside. Like a team member. If you use some phrases like ‘’This offer is just for our beloved subscribers only’’ you may create a belonging emotion.
Write like a Friend
When we first open our inbox folder, we all scan the subject lines of the emails and eliminate the promotional ones or spams. In this case, personal emails are important. If you feel like you get an email from a friend, you will probably open it. Of course, you should consider the context of your business. For example, if you’re an entrepreneur you may want to get in touch with your crew one-on-one. You can increase your email open rates with this strategy.
If-Then Subject Line
You may offer something useful to your subscribers by using if-then subject lines. The human brain is highly receptive to conditional expressions. You should offer something based on your segmented subscribers’ needs and offer the solution.
Begin with action verbs
In order to convey a strong call-to-action message, you should take advantage of email subject lines. For example, ”Taste Brown’s Bakery Cakes with San Francisco’s Cake Boss”
You can create much more attractive subject lines by using action verbs.
Use “YOU CAN” Subject Line
Try to get know better your subscribers. Their interest, their accomplishes and failures. Help them reach their goal through your offerings. Provide what they need in order to improve their skills. You can increase your email open rates with this strategy. Sounds simple, right?
A/B test your subject lines.
In order to figure out which subject lines best for your audience, you should definitely A/B test your emails. Be patience. It may take time to understand the proper style of subject lines for your visitors. In this case, A/B testing is an essential point for your email marketing benefits.
Writing the best email subject line is one of the core elements of email marketing. We hope this article will help you implement catchy email subject lines in order to boost your email open rates.
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